The phone is a moving target
Posted: Tue Feb 18, 2025 6:53 am
Invest in social analytics and then in SMM
It is no secret that social media is just beginning to emerge. This opens up great opportunities for growth and successful work with many aspects of marketing that have not been studied until now. For example, did you know that 70% of companies do not collect data and statistics from their social media resources? This is a rather strange gap, considering that 47% of marketers consider social media to be the most promising platforms. While 37% say the same about email and websites, and 26% about SEO. According to DMA research, social media budgets will increase by 24% in the next 5 years.
Get ready for cross-platform marketing as soon as possible
Most studies show that customers use up to 5 devices available to them, multiplying the opportunities and headaches in the same proportions for marketers. As we know, a good marketer should not only rich people data know and understand their customer, but also track their actions on their platform. In any case, the transition and training to cross-platform communications will be very difficult for most marketers, given that 69% of them do not have accurate statistics for all their products and campaigns.
Today, 3 out of 5 people on Earth carry a smartphone with them every day. They are not likely to become obsolete anytime soon, but rather, to become more popular. According to DMA statistics, every consumer in the US uses portable devices in some way. What does this mean for marketers planning their 2017 budget? That they will have to create and promote content that fits the format, platform, time and place of their target audience.
Double Down on Video
Video is cool, and it is taking over more and more social media horizons, given that 4 times more audiences prefer watching videos than text. Marketers have already picked up on this trend, and according to recent research, 69% of them said they are increasing their budgets for video content. Another accelerator for video is the boom in interactive and programmatic video. Marketers who bet on content that will outpace competitors in advertising delivery, will be more appropriate in time, relevant and in line with the interests of the buyer, will not lose out when drawing up budgets for next year.
It is no secret that social media is just beginning to emerge. This opens up great opportunities for growth and successful work with many aspects of marketing that have not been studied until now. For example, did you know that 70% of companies do not collect data and statistics from their social media resources? This is a rather strange gap, considering that 47% of marketers consider social media to be the most promising platforms. While 37% say the same about email and websites, and 26% about SEO. According to DMA research, social media budgets will increase by 24% in the next 5 years.
Get ready for cross-platform marketing as soon as possible
Most studies show that customers use up to 5 devices available to them, multiplying the opportunities and headaches in the same proportions for marketers. As we know, a good marketer should not only rich people data know and understand their customer, but also track their actions on their platform. In any case, the transition and training to cross-platform communications will be very difficult for most marketers, given that 69% of them do not have accurate statistics for all their products and campaigns.
Today, 3 out of 5 people on Earth carry a smartphone with them every day. They are not likely to become obsolete anytime soon, but rather, to become more popular. According to DMA statistics, every consumer in the US uses portable devices in some way. What does this mean for marketers planning their 2017 budget? That they will have to create and promote content that fits the format, platform, time and place of their target audience.
Double Down on Video
Video is cool, and it is taking over more and more social media horizons, given that 4 times more audiences prefer watching videos than text. Marketers have already picked up on this trend, and according to recent research, 69% of them said they are increasing their budgets for video content. Another accelerator for video is the boom in interactive and programmatic video. Marketers who bet on content that will outpace competitors in advertising delivery, will be more appropriate in time, relevant and in line with the interests of the buyer, will not lose out when drawing up budgets for next year.