Why collaborate with travel influencers?
Posted: Tue Feb 18, 2025 6:45 am
Hotels and brands in the tourism sector have found that the results of influencer marketing exceeded their expectations. Today, companies do not wait for proposals from influencers, but contact them themselves to arrange joint actions. A very intelligent perspective that drives growth, sales and reservations. In fact, according to the report,"New technological trends applied to the travel life cycle"According to OBS Business School, 75% of travellers find inspiration for their trips on social media . This is an overwhelming figure for this sector of the economy. It is clear that collaborating on these platforms is a must for tourism. Below, we will tell you in detail what the main benefits of working with travel influencers are.
Travel influencers boost sales and bookings
When planning a trip, we want to make sure we prevent incidents and that everything goes perfectly. Of course, some people prefer to improvise, but many people who plan to travel turn to social media before setting off.
In fact, a study byStatistaclaims that 89% of millennials plan their trips based on honduras phone number list photos posted by other people. On the other hand, in theAmerican Express 2023 Global Travel Trends Report, it was concluded that 40% of the people surveyed were inspired by an influencer or celebrity to visit a particular destination.
The numbers show that people trust the opinions of influencers. In fact, reviews left on commercial sites or review portals are often limited to a few lines and can be more impersonal. Influencers, on the other hand, share their identity and their travel experiences in a close and authentic way. This credibility helps make collaborations with travel and tourism brands successful.
Want to know more? Check out:The Spanish kings of 'travel' on Instagram: Viajawäy
They share genuine and authentic experiences
Travel influencers stand out for their ability to share experiences that are genuine and authentic. Theirsocial media profilesThey teach us that it is possible to create quality content without losing proximity and charisma. This allows them to connect deeply with their audiences.
Unlike traditional promotions, influencers show us destinations from their personal perspective and (almost always) tell us about their experiences in an honest, transparent, and even humorous way. They tell us how they felt there, show the facilities in detail and talk naturally about the treatment they received.
In this way, they create communities of followers who trust them before deciding whether or not to visit a place or purchase a certain experience.
They create attractive and quality content
Travel influencers know their audience. Therefore, they know what they like and are the best content creators you could hire to promote a travel business.
With an already-built audience, travel influencers have perfected their communication and content quality . They use various formats to showcase their trips, accommodations, and transportation. For example, panoramic photos, long YouTube vlogs, short experiences on TikTok, or travel tips on Instagram. Practice makes perfect, as they say. And travelers are very clear about this . Most of them make excellent use of audiovisual equipment, achieving technically impeccable images.
Travel influencers increase brand visibility
There is nothing more effective for small, medium andbig business, which is to win over the public through external recommendations. This is precisely the work of travel influencers. If what you are looking for is to expand the visibility of your tourism company , influencer marketing can help you generatebrand recognitionIt is a useful strategy for various businesses working in the tourism sector: hotels, applications, hostels, experiences, monuments, institutions, restaurants, transportation, etc.
Travel influencers boost sales and bookings
When planning a trip, we want to make sure we prevent incidents and that everything goes perfectly. Of course, some people prefer to improvise, but many people who plan to travel turn to social media before setting off.
In fact, a study byStatistaclaims that 89% of millennials plan their trips based on honduras phone number list photos posted by other people. On the other hand, in theAmerican Express 2023 Global Travel Trends Report, it was concluded that 40% of the people surveyed were inspired by an influencer or celebrity to visit a particular destination.
The numbers show that people trust the opinions of influencers. In fact, reviews left on commercial sites or review portals are often limited to a few lines and can be more impersonal. Influencers, on the other hand, share their identity and their travel experiences in a close and authentic way. This credibility helps make collaborations with travel and tourism brands successful.
Want to know more? Check out:The Spanish kings of 'travel' on Instagram: Viajawäy
They share genuine and authentic experiences
Travel influencers stand out for their ability to share experiences that are genuine and authentic. Theirsocial media profilesThey teach us that it is possible to create quality content without losing proximity and charisma. This allows them to connect deeply with their audiences.
Unlike traditional promotions, influencers show us destinations from their personal perspective and (almost always) tell us about their experiences in an honest, transparent, and even humorous way. They tell us how they felt there, show the facilities in detail and talk naturally about the treatment they received.
In this way, they create communities of followers who trust them before deciding whether or not to visit a place or purchase a certain experience.
They create attractive and quality content
Travel influencers know their audience. Therefore, they know what they like and are the best content creators you could hire to promote a travel business.
With an already-built audience, travel influencers have perfected their communication and content quality . They use various formats to showcase their trips, accommodations, and transportation. For example, panoramic photos, long YouTube vlogs, short experiences on TikTok, or travel tips on Instagram. Practice makes perfect, as they say. And travelers are very clear about this . Most of them make excellent use of audiovisual equipment, achieving technically impeccable images.
Travel influencers increase brand visibility
There is nothing more effective for small, medium andbig business, which is to win over the public through external recommendations. This is precisely the work of travel influencers. If what you are looking for is to expand the visibility of your tourism company , influencer marketing can help you generatebrand recognitionIt is a useful strategy for various businesses working in the tourism sector: hotels, applications, hostels, experiences, monuments, institutions, restaurants, transportation, etc.