5 brands that work with micro-influencers
Posted: Tue Feb 18, 2025 6:29 am
As we've already mentioned, micro-influencers can be interesting profiles for businesses of all sizes, not just small brands . You might be surprised to know that several international brands have collaborated with micro-influencers to connect with their target audiences. Let's take a look at some of these companies.
Audible
Amazon's audiobook division, Audible , is one of many global brands working with micro-influencers. One notable example was Audible Canada's collaboration with influencerJesse Driftwood. When the two worked together, egypt phone number list Jesse was still a micro-influencer. He promoted the brand on Instagram witha publicationabout his passion for running . Through the simplicity and authenticity of his posts on Audible, Jesse was able to exponentially increase the company’s brand awareness in a creative way.
In the case of Spain, Audible also carries out some collaborations with micro-influencers.this reelPosted by the pedagogue and microinfluencerNoelia Galan, she recommends a True Crime series in the platform's podcast section. In addition, she invites the public to participate in a raffle and a mysterious game organized by Audible.
Coca-cola
Coca-Cola has relied on celebrity endorsements since the 1900s. However, lately, the world’s largest beverage producer has begun to devote some of its marketing efforts to micro-influencer campaigns.
For example, Coca-Cola recently chose Instagram influencers and content creators as brand ambassadors. The global giant selected micro-influencers from the travel, food, sports and fashion sectors to share the true joy of Coca-Cola drinks.
This is an example of one of the collaborations with micro-influencers, but in the Chilean offices. It is aboutThis videofrom the singer, gamer and streamerSeshanyIn it, the micro-influencer enjoys Coca-Cola while playing with virtual reality, inviting people to participate in the #Enciendetumagia campaign.
Gillette
Blade manufacturer Guillette has been a household name generation after generation. However, the company realized it needed to change its marketing approach if it wanted to continue its legacy and appeal to the general public.Generation ZTo build brand awareness among younger generations, the company has collaborated with beauty micro-influencers who promote its Venus product line in a modern and interesting way.
The campaign features micro-influencers wearing Venus products in everyday scenarios, not on manufactured commercial sets. This gives it a level of authenticity that resonates with younger generations, who tend to be more averse tosponsored promotions. Initially, the campaign achieved impressive results:an engagement rateaverage of 2.2% in the first 1,000 tagged Instagram posts.
This is an example of the collaborative posts that micro-influencers still make with Gillette.this reel, the influencerNayah Wolfteaches the benefits of Gillette Venus products.
Meller
Barcelona-based sunglasses brand Meller has developed a loyal community on Instagram, largely thanks to its regular collaborations with micro-influencers. In fact, the brand has grown hand in hand with itsinfluencer marketing strategysince it was founded in 2014. So much so that Meller has a section on its website dedicated to the content creators and micro-influencers it works with.
On their Instagram, they post compilations of photographs that the micro-influencers themselves have previously uploaded.This postFor example, most of the people tagged are micro-influencers specialized in design, fashion and lifestyle.
Audible
Amazon's audiobook division, Audible , is one of many global brands working with micro-influencers. One notable example was Audible Canada's collaboration with influencerJesse Driftwood. When the two worked together, egypt phone number list Jesse was still a micro-influencer. He promoted the brand on Instagram witha publicationabout his passion for running . Through the simplicity and authenticity of his posts on Audible, Jesse was able to exponentially increase the company’s brand awareness in a creative way.
In the case of Spain, Audible also carries out some collaborations with micro-influencers.this reelPosted by the pedagogue and microinfluencerNoelia Galan, she recommends a True Crime series in the platform's podcast section. In addition, she invites the public to participate in a raffle and a mysterious game organized by Audible.
Coca-cola
Coca-Cola has relied on celebrity endorsements since the 1900s. However, lately, the world’s largest beverage producer has begun to devote some of its marketing efforts to micro-influencer campaigns.
For example, Coca-Cola recently chose Instagram influencers and content creators as brand ambassadors. The global giant selected micro-influencers from the travel, food, sports and fashion sectors to share the true joy of Coca-Cola drinks.
This is an example of one of the collaborations with micro-influencers, but in the Chilean offices. It is aboutThis videofrom the singer, gamer and streamerSeshanyIn it, the micro-influencer enjoys Coca-Cola while playing with virtual reality, inviting people to participate in the #Enciendetumagia campaign.
Gillette
Blade manufacturer Guillette has been a household name generation after generation. However, the company realized it needed to change its marketing approach if it wanted to continue its legacy and appeal to the general public.Generation ZTo build brand awareness among younger generations, the company has collaborated with beauty micro-influencers who promote its Venus product line in a modern and interesting way.
The campaign features micro-influencers wearing Venus products in everyday scenarios, not on manufactured commercial sets. This gives it a level of authenticity that resonates with younger generations, who tend to be more averse tosponsored promotions. Initially, the campaign achieved impressive results:an engagement rateaverage of 2.2% in the first 1,000 tagged Instagram posts.
This is an example of the collaborative posts that micro-influencers still make with Gillette.this reel, the influencerNayah Wolfteaches the benefits of Gillette Venus products.
Meller
Barcelona-based sunglasses brand Meller has developed a loyal community on Instagram, largely thanks to its regular collaborations with micro-influencers. In fact, the brand has grown hand in hand with itsinfluencer marketing strategysince it was founded in 2014. So much so that Meller has a section on its website dedicated to the content creators and micro-influencers it works with.
On their Instagram, they post compilations of photographs that the micro-influencers themselves have previously uploaded.This postFor example, most of the people tagged are micro-influencers specialized in design, fashion and lifestyle.