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In the week in which World Social Network Day was celebrated , WIKO , a European smartphone company , wanted to understand how young Portuguese people use social networks and why they mostly use them.
Through a survey on its social networks, the brand discovered that 75% of these young people created their first profile on social networks under the age of 16 (minimum age proposed by the Portuguese government for denmark email list using social networks without family supervision) and that only 8% did so after the age of 20 .
Between these two ages, 18% of young people created their first profile.
When asked what they use social media for, most participants say they use it to chat with friends and family, with 64% of responses.
Next comes watching the news , with 16% , publishing content, with 13% , and only 7% admit to using them to meet new people .
It's no news that viral social media challenges are here to stay. Some of the most famous are the #IceBucketChallenge or, more recently, the #PillowChallenge , which took shape during the quarantine, in which people took a photo with a pillow on their front, with certain glamorous accessories , as if that were their adopted outfit. these days.
However, according to data collected by the brand, only 32% of young people participate in this type of viral social media challenge , with 68% saying they do not do so .
According to a study by Markest in 2019, based on 809 interviews, the Portuguese consider Facebook the most interesting social network and Instagram the most current.
Of these respondents, 83% visit social networking sites several times a day , 44% also listen to music when accessing social media and 59% have joined social media to keep in touch with people who are far away .
