The author of the article is FLOWii
Posted: Tue Feb 18, 2025 5:24 am
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Catherine Andrée
Catherine Andrée
Katka works as a content strategist and copywriter at Včelište. She turns every sentence inside out and back again until she is satisfied with it.For the future success of your business, you should paradoxically look back. Follow the long-term development of not only your business, but the entire industry. However, a broader view and comprehensive market data are not commonly available. With a few exceptions - and we are bringing you one of them right now.
Coffee and marketing full of numbers
At the March Kafe a Marketing, Shoptet CMO Ivo Mrena arrived to provide us with a broader perspective on the e-commerce sphere. Given that Shoptet is the largest supplier of e-shop solutions on the domestic market, Ivo had plenty of hard data and statistics (not only) for medium and small businesses. Let's take a look at some of them now.
Your sales may be declining, but you're still doing well.
Covid has shaken up the natural development of the market. Thanks to closed brick-and-mortar philippines phone number data stores and other restrictions, online sales have been soaring for two years, and some probably hoped that this growth would last. That people would get used to ordering online only. The truth is that even the most ardent opponents learned to shop online in 2020, but there has been a large-scale return to brick-and-mortar stores, and many online shoppers are now surprised by the decline in sales .
Shoptet is not surprised, because it is natural. The overview of the turnover of the entire Czech e-commerce, i.e. not only stores running on the Shoptet platform, shows that the total turnover has been decreasing for the last two years, but compared to the pre-Covid year 2019, it is still growing . And that is exactly the natural development, Covid not Covid. Without Covid, the number from 2023 would probably not be much different, but between 2019 and 2023 there would be linear growth without these extreme fluctuations.
Join the group
Catherine Andrée
Catherine Andrée
Katka works as a content strategist and copywriter at Včelište. She turns every sentence inside out and back again until she is satisfied with it.For the future success of your business, you should paradoxically look back. Follow the long-term development of not only your business, but the entire industry. However, a broader view and comprehensive market data are not commonly available. With a few exceptions - and we are bringing you one of them right now.
Coffee and marketing full of numbers
At the March Kafe a Marketing, Shoptet CMO Ivo Mrena arrived to provide us with a broader perspective on the e-commerce sphere. Given that Shoptet is the largest supplier of e-shop solutions on the domestic market, Ivo had plenty of hard data and statistics (not only) for medium and small businesses. Let's take a look at some of them now.
Your sales may be declining, but you're still doing well.
Covid has shaken up the natural development of the market. Thanks to closed brick-and-mortar philippines phone number data stores and other restrictions, online sales have been soaring for two years, and some probably hoped that this growth would last. That people would get used to ordering online only. The truth is that even the most ardent opponents learned to shop online in 2020, but there has been a large-scale return to brick-and-mortar stores, and many online shoppers are now surprised by the decline in sales .
Shoptet is not surprised, because it is natural. The overview of the turnover of the entire Czech e-commerce, i.e. not only stores running on the Shoptet platform, shows that the total turnover has been decreasing for the last two years, but compared to the pre-Covid year 2019, it is still growing . And that is exactly the natural development, Covid not Covid. Without Covid, the number from 2023 would probably not be much different, but between 2019 and 2023 there would be linear growth without these extreme fluctuations.