How to formulate the message?
Posted: Tue Feb 18, 2025 5:20 am
First, formulate for yourself what you want to convey with your advertising banner. Do you have a promotion? Do you offer a unique product? Are you organizing an event? Feel free to say it out loud. This will make it easier for you to choose specific words.
The content of the message must be one specific thing. Do not try to sell a comprehensive portfolio of diverse services with one banner, but focus on one service or product. For example, do not entice customers to fifteen types of massages, but to one specific relaxation massage with hot stones. After reading the banner, the user must clearly understand what is being offered to them, why you are the number one in this and why they should not go to the competition.
There is power in brevity. The text must be simple, short and catchy.
A consistent font will help with readability. The specific font style and tunisia phone number list font color must be clearly legible. Choose a maximum of 2 font colors and coordinate it with the logo colors or banner design.
T-shirt discount advertisement - OK
Nice image, clear and concise message, visible button to take action.
T-shirt advertisement - KO
A rather dull image, too much bloated text, and a text link to the website, which is unnecessary for a "click-through" banner.
How to push users to action?
It’s not enough to just engage the user. They need to know what to do next. You need to clearly tell them what the next step you expect them to do is. The best solution is a button with the text More here, Buy, Visit website, More information, View offer or Check it out . There are no limits to your imagination. These conversion keywords can work with different audiences with different levels of success. Therefore, if possible, I recommend testing different banner and conversion button designs and then preferring the version with the best results.
An important element of advertising - CTA
Where to send the user?
Ideally, on a landing page that is related to the current banner offer. For example, if you are offering a 20% discount on televisions in your banner, the landing page should feature a 20% discount on televisions, not a 10% discount on dryers.
What mistakes should be avoided in the assignment?
Choose the correct format and ask the graphic designer not to exceed the maximum size.
The most used banner formats Ads + Sklik:
300×250
728×90
160×600
300×600
320×100
Maximum size:
150 KB
Responsive advertising that awakens emotions
How to prepare a responsive ad?
To make a responsive ad successful, use a professional photo or image as the basis. Always make sure that the photo is related to your products or services. For products, you can use product photos or a photo and an example of a specific use of the product. A photo of a sports jacket. A woman running in a jacket. A sports couple stretching near the forest. And the customer will be reminded that autumn is coming and that a running jacket may come in handy soon.
In the case of services , choosing an image is more difficult. Learn to tell a story with an image. Don't be afraid to consult your graphic designer or the agency that handles your marketing. In the case of accommodation services, you will certainly attract attention with a photo of the hotel, rooms or services offered. If you are a locksmith, your advertisement may take place in a rather precarious situation in front of a closed door.
We recommend using your own photos wherever possible , not images from stock photos.
Responsive ad example
How to formulate the message?
When formulating the text, follow the points described for the banner.
You can insert a maximum of 20% of text into the image itself. However, for responsive ads, the text is entered separately and then automatically placed in the image according to the format in which it is currently displayed to the user. Therefore, we do not recommend inserting it into the image.
How to push users to action?
The same rules apply to responsive ads as to banner call-to-actions. The only difference is that there can be no text in the image. The call-to-action is set directly in the system and is never inserted into the image .
The content of the message must be one specific thing. Do not try to sell a comprehensive portfolio of diverse services with one banner, but focus on one service or product. For example, do not entice customers to fifteen types of massages, but to one specific relaxation massage with hot stones. After reading the banner, the user must clearly understand what is being offered to them, why you are the number one in this and why they should not go to the competition.
There is power in brevity. The text must be simple, short and catchy.
A consistent font will help with readability. The specific font style and tunisia phone number list font color must be clearly legible. Choose a maximum of 2 font colors and coordinate it with the logo colors or banner design.
T-shirt discount advertisement - OK
Nice image, clear and concise message, visible button to take action.
T-shirt advertisement - KO
A rather dull image, too much bloated text, and a text link to the website, which is unnecessary for a "click-through" banner.
How to push users to action?
It’s not enough to just engage the user. They need to know what to do next. You need to clearly tell them what the next step you expect them to do is. The best solution is a button with the text More here, Buy, Visit website, More information, View offer or Check it out . There are no limits to your imagination. These conversion keywords can work with different audiences with different levels of success. Therefore, if possible, I recommend testing different banner and conversion button designs and then preferring the version with the best results.
An important element of advertising - CTA
Where to send the user?
Ideally, on a landing page that is related to the current banner offer. For example, if you are offering a 20% discount on televisions in your banner, the landing page should feature a 20% discount on televisions, not a 10% discount on dryers.
What mistakes should be avoided in the assignment?
Choose the correct format and ask the graphic designer not to exceed the maximum size.
The most used banner formats Ads + Sklik:
300×250
728×90
160×600
300×600
320×100
Maximum size:
150 KB
Responsive advertising that awakens emotions
How to prepare a responsive ad?
To make a responsive ad successful, use a professional photo or image as the basis. Always make sure that the photo is related to your products or services. For products, you can use product photos or a photo and an example of a specific use of the product. A photo of a sports jacket. A woman running in a jacket. A sports couple stretching near the forest. And the customer will be reminded that autumn is coming and that a running jacket may come in handy soon.
In the case of services , choosing an image is more difficult. Learn to tell a story with an image. Don't be afraid to consult your graphic designer or the agency that handles your marketing. In the case of accommodation services, you will certainly attract attention with a photo of the hotel, rooms or services offered. If you are a locksmith, your advertisement may take place in a rather precarious situation in front of a closed door.
We recommend using your own photos wherever possible , not images from stock photos.
Responsive ad example
How to formulate the message?
When formulating the text, follow the points described for the banner.
You can insert a maximum of 20% of text into the image itself. However, for responsive ads, the text is entered separately and then automatically placed in the image according to the format in which it is currently displayed to the user. Therefore, we do not recommend inserting it into the image.
How to push users to action?
The same rules apply to responsive ads as to banner call-to-actions. The only difference is that there can be no text in the image. The call-to-action is set directly in the system and is never inserted into the image .