Keyword Rank Tracker: An Effective SEO Tool
Posted: Sat Dec 07, 2024 7:17 am
A website's keyword selection greatly impacts its SEO performance.
The higher you rank for relevant keywords, the more traffic you’ll get to your site. No wonder three out of four businesses share that ranking at the top of the SERPs is an important goal.
In addition to choosing the right keywords, tracking keyword rankings is critical to ranking high in the SERPs.
SEO professionals can track keywords manually, but it can be difficult to keep track of everything, especially when dealing with large websites with multiple keywords.
This is where a keyword ranking tracker can help.
In this article, you will learn about keyword rank trackers, how they work, and how to choose the best keyword rank tracker for your business.
What is Keyword Ranking Tracker?
Keyword rank trackers are tools that allow you to automatically check how your website is performing in search results for your target keywords.
A keyword ranking tracker is versatile and list of shandong cell phone numbers has many other functions. In addition to tracking your target phrases, a keyword ranking tracker allows you to see how you stand against your competitors and whether your organic rankings are improving.
How Does Keyword Rank Tracker Work?
A keyword tracking tool indexes millions of search results across the web. It does this by identifying the keywords for which your website ranks in the top hundred results. It tracks these keywords and notifies you of changes in rankings for each keyword.
Additionally, when you enter a keyword into the tool, the keyword rank tracker returns your website’s ranking position for that keyword. It constantly monitors the keyword and alerts you of any movement in your site’s ranking position.
A keyword tracking tool also gives you vital SEO information about a keyword, including:
Monthly search volume (MSV)
Search competition
Keyword variations
Top ranked website for this keyword
Why Should You Use Keyword Rank Tracker?
According to a Databox survey, keyword ranking is the second most-tracked SEO metric . Half of the companies surveyed said they check their rankings once a day.
There are various ways and tools to check keyword rankings. Marketers and website owners can use Google’s search results to manually check keyword rankings.
However, this is a time-consuming process. Manual checking rarely gives an accurate picture of your keyword rankings, as Google’s search results are personalized based on factors such as:
Location
Browsing history
Language
Device type
Site owners can also use Google Search Console to manage a site's search appearance, as it shows the search queries that drive traffic to your website . However, it typically doesn't support advanced features like position change alerts that you can get from premium ranking trackers.
Using a keyword rank tracker is a simpler and faster way to track progress, analyze competition, and improve your website's SEO.
Why You Should Use a Keyword Rank Tracker
How Does Keyword Rank Tracker Improve Your SEO?
A keyword ranking tracker used alone will not improve your website's SEO, but analyzing the data it provides will allow you to optimize your website more effectively.
Here are a few SEO benefits of using a keyword rank tracker:
Identifying New Keyword Opportunities
Most keyword trackers will show you a list of related keywords or niche phrases that you may find worth tracking instead of more popular ones.
Popular keywords are highly competitive and harder to rank for. Finding low-difficulty, niche keywords can help you rank faster and get more targeted traffic .
Monitor Keyword Performance
Keyword rank trackers monitor your keyword performance and alert you when your keyword's position improves or drops.
Some viewers may even be able to identify why the rankings are dropping and suggest ways to improve the rankings.
Ranking drops often occur when your website is not optimized or your competitors are outperforming you. Simple troubleshooting steps include reviewing keyword rankings and checking your website for technical errors or penalties.
Some keyword trackers filter results by traffic source so you can compare how your keywords perform on different devices, like mobile and desktop.
Analyze the Competition
Keyword ranking trackers allow you to compare your rankings with your competitors.
It lets you know what keywords and phrases your competitors are ranking for, how well they are ranking, and which ones are lacking.
This information helps you understand how you rank, plan future content, and identify specific keywords to optimize for.
Create Better Content
Tracking keywords, whether they are yours or your competitors, allows you to see which ones are effective and which ones are not.
Once you know which keywords are working best, you can determine strategies to improve your content , such as making updates, repurposing, or creating new pieces.
The higher you rank for relevant keywords, the more traffic you’ll get to your site. No wonder three out of four businesses share that ranking at the top of the SERPs is an important goal.
In addition to choosing the right keywords, tracking keyword rankings is critical to ranking high in the SERPs.
SEO professionals can track keywords manually, but it can be difficult to keep track of everything, especially when dealing with large websites with multiple keywords.
This is where a keyword ranking tracker can help.
In this article, you will learn about keyword rank trackers, how they work, and how to choose the best keyword rank tracker for your business.
What is Keyword Ranking Tracker?
Keyword rank trackers are tools that allow you to automatically check how your website is performing in search results for your target keywords.
A keyword ranking tracker is versatile and list of shandong cell phone numbers has many other functions. In addition to tracking your target phrases, a keyword ranking tracker allows you to see how you stand against your competitors and whether your organic rankings are improving.
How Does Keyword Rank Tracker Work?
A keyword tracking tool indexes millions of search results across the web. It does this by identifying the keywords for which your website ranks in the top hundred results. It tracks these keywords and notifies you of changes in rankings for each keyword.
Additionally, when you enter a keyword into the tool, the keyword rank tracker returns your website’s ranking position for that keyword. It constantly monitors the keyword and alerts you of any movement in your site’s ranking position.
A keyword tracking tool also gives you vital SEO information about a keyword, including:
Monthly search volume (MSV)
Search competition
Keyword variations
Top ranked website for this keyword
Why Should You Use Keyword Rank Tracker?
According to a Databox survey, keyword ranking is the second most-tracked SEO metric . Half of the companies surveyed said they check their rankings once a day.
There are various ways and tools to check keyword rankings. Marketers and website owners can use Google’s search results to manually check keyword rankings.
However, this is a time-consuming process. Manual checking rarely gives an accurate picture of your keyword rankings, as Google’s search results are personalized based on factors such as:
Location
Browsing history
Language
Device type
Site owners can also use Google Search Console to manage a site's search appearance, as it shows the search queries that drive traffic to your website . However, it typically doesn't support advanced features like position change alerts that you can get from premium ranking trackers.
Using a keyword rank tracker is a simpler and faster way to track progress, analyze competition, and improve your website's SEO.
Why You Should Use a Keyword Rank Tracker
How Does Keyword Rank Tracker Improve Your SEO?
A keyword ranking tracker used alone will not improve your website's SEO, but analyzing the data it provides will allow you to optimize your website more effectively.
Here are a few SEO benefits of using a keyword rank tracker:
Identifying New Keyword Opportunities
Most keyword trackers will show you a list of related keywords or niche phrases that you may find worth tracking instead of more popular ones.
Popular keywords are highly competitive and harder to rank for. Finding low-difficulty, niche keywords can help you rank faster and get more targeted traffic .
Monitor Keyword Performance
Keyword rank trackers monitor your keyword performance and alert you when your keyword's position improves or drops.
Some viewers may even be able to identify why the rankings are dropping and suggest ways to improve the rankings.
Ranking drops often occur when your website is not optimized or your competitors are outperforming you. Simple troubleshooting steps include reviewing keyword rankings and checking your website for technical errors or penalties.
Some keyword trackers filter results by traffic source so you can compare how your keywords perform on different devices, like mobile and desktop.
Analyze the Competition
Keyword ranking trackers allow you to compare your rankings with your competitors.
It lets you know what keywords and phrases your competitors are ranking for, how well they are ranking, and which ones are lacking.
This information helps you understand how you rank, plan future content, and identify specific keywords to optimize for.
Create Better Content
Tracking keywords, whether they are yours or your competitors, allows you to see which ones are effective and which ones are not.
Once you know which keywords are working best, you can determine strategies to improve your content , such as making updates, repurposing, or creating new pieces.