7 Mistakes When Creating UTM Tags
Posted: Tue Feb 18, 2025 4:40 am
Using UTM tags to collect statistical data on your website's advertising channels is an excellent solution for improving the marketing strategy of any modern company. However, real returns can only be achieved if you follow a number of usa whatsapp data related to the creation, implementation, and subsequent use of links with UTM tags during an advertising campaign. Let's look at the most common mistakes that occur when the rules for using UTM tags are not followed in the daily practice of marketing specialists and website administrators.
To simplify the process of creating correct UTM tags, we recommend using a UTM tag generator , which will help you avoid common mistakes and ensure the accuracy of statistics collection.
Syntax not followed when generating UTM tags
This is one of the most common reasons for "non-working" links with UTM tags. Due to violations in the recording of the sequence of syntactic structures, the link stops "working", depriving users of the opportunity to get to the site to which it leads.
To avoid this type of error, you should follow the following rules when creating UTM tags:
Any UTM tag must consist of a related pair of entities: parameter=value . Gaps and missing values are not allowed. Example: utm_medium=banner .
The recording of the sequence of UTM options in the link code begins immediately after the “?” symbol .
A certain sequence must be observed in recording parameters: first come mandatory options in compliance with the internal hierarchy (source, medium, campaign), then optional ones in any order.
To simplify the process of creating correct UTM tags, we recommend using a UTM tag generator , which will help you avoid common mistakes and ensure the accuracy of statistics collection.
Syntax not followed when generating UTM tags
This is one of the most common reasons for "non-working" links with UTM tags. Due to violations in the recording of the sequence of syntactic structures, the link stops "working", depriving users of the opportunity to get to the site to which it leads.
To avoid this type of error, you should follow the following rules when creating UTM tags:
Any UTM tag must consist of a related pair of entities: parameter=value . Gaps and missing values are not allowed. Example: utm_medium=banner .
The recording of the sequence of UTM options in the link code begins immediately after the “?” symbol .
A certain sequence must be observed in recording parameters: first come mandatory options in compliance with the internal hierarchy (source, medium, campaign), then optional ones in any order.