How to engage UGC creators in marketing
Posted: Tue Feb 18, 2025 3:51 am
To help you get a better idea, let's show you an illustrative example from an e-shop selling cosmetics:
The user downloads instructions for facial massage against wrinkles, and is placed in the "wrinkles" segment.
The user browses the category with cosmetics for children, and is placed in the "children" segment.
A user reads an article about the benefits of natural cosmetics and is placed in the "organic" segment.
Send these segments additional useful information related to the topic, or recommendations for suitable products. This will help move the potential customer from the decision-making stage to the purchase.
Focus on the details
If you want to delve even deeper into interests, you can segment not only by topic, but also by format . Some people are more oriented towards shorter visuals (infographics), others like to read more detailed texts (articles, case studies ), some like webinars, videos or podcasts the most. Thanks to this, you can prepare an email tailored to each type of subscriber. Of course, provided that you have enough content.
Segmentation by purchases
Try playing with the number or frequency of purchases, or reacting to the purchase of specific cambodia phone number data products. For example:
Customers who have purchased more than three times
This is starting to look like a potentially loyal fan. Don't let him get away and encourage his next purchase with a small discount.
Customers who purchase every month
Loyalty deserves a reward, give this segment priority access to new products or sales.
Customers who only buy products from a certain category
Does someone only buy cat food from you? Don't burden them with offers for other pets. Instead, prepare a special newsletter for this segment full of products that cat owners will use. And don't forget to add some useful information about cat health.
Customers who purchased a specific product
Follow up on the purchase with a series of emails with more detailed or additional information about the product's features, uses, and benefits. If appropriate, use a cross-sell campaign or, at the appropriate time, an offer to replenish stocks.
A more advanced version is to combine these indicators (conditions) in one segment. For example, a segment with customers who have purchased products from a specific category more than three times in the last three months. Of course, always consider which indicator is useful for your business, whether it could be worked with somehow, and whether it is worthwhile.
The user downloads instructions for facial massage against wrinkles, and is placed in the "wrinkles" segment.
The user browses the category with cosmetics for children, and is placed in the "children" segment.
A user reads an article about the benefits of natural cosmetics and is placed in the "organic" segment.
Send these segments additional useful information related to the topic, or recommendations for suitable products. This will help move the potential customer from the decision-making stage to the purchase.
Focus on the details
If you want to delve even deeper into interests, you can segment not only by topic, but also by format . Some people are more oriented towards shorter visuals (infographics), others like to read more detailed texts (articles, case studies ), some like webinars, videos or podcasts the most. Thanks to this, you can prepare an email tailored to each type of subscriber. Of course, provided that you have enough content.
Segmentation by purchases
Try playing with the number or frequency of purchases, or reacting to the purchase of specific cambodia phone number data products. For example:
Customers who have purchased more than three times
This is starting to look like a potentially loyal fan. Don't let him get away and encourage his next purchase with a small discount.
Customers who purchase every month
Loyalty deserves a reward, give this segment priority access to new products or sales.
Customers who only buy products from a certain category
Does someone only buy cat food from you? Don't burden them with offers for other pets. Instead, prepare a special newsletter for this segment full of products that cat owners will use. And don't forget to add some useful information about cat health.
Customers who purchased a specific product
Follow up on the purchase with a series of emails with more detailed or additional information about the product's features, uses, and benefits. If appropriate, use a cross-sell campaign or, at the appropriate time, an offer to replenish stocks.
A more advanced version is to combine these indicators (conditions) in one segment. For example, a segment with customers who have purchased products from a specific category more than three times in the last three months. Of course, always consider which indicator is useful for your business, whether it could be worked with somehow, and whether it is worthwhile.