What is the solution you need?

[kumartk]

The solution to adopt depends on your type of purchasing process:

Short and contactless with a sales representative (ecommerce, B2C): marketing automation
Long and requiring the intervention of a sales team (SaaS, B2B): CRM
Marketing Automation: A Priority for Ecommerce and Bloggers
If you don't sell products that require a particularly high investment, marketing automation will have a bigger impact on your sales.

Scenarios for sending abandoned cart reminders by email are a typical ecuador phone number list example of how marketing automation can quickly increase the effectiveness of an online sales site. By integrating this scenario, we often obtain significant results for a very low investment. Moreover, this type of automatic email is set up in a few minutes.

Marketing automation has also become an essential complement to content marketing. As a blogger, for example, you can use it to automate your welcome emails and “nurture” your readers with content tailored to their interests or level of engagement.

CRM: A priority for B2B and SaaS companies
On the other hand, the adoption of a CRM solution is much more of a priority if your business is characterized by a long and compromising purchasing process, or if the intervention of a salesperson is decisive.

This is the case, for example, of companies that have SaaS solutions (software, online service platforms) and notably in B2B.

Indeed, choosing an expensive software suite for a company has more consequences than a pair of shoes. A prospect will not make up his mind without the intervention of a salesperson to guide him and give him all the information he needs.

In this case, a CRM is an indispensable tool to know what actions to take and monitor the progress of the relationship with each client or prospect.

Integrations between Marketing Automation and CRM
For more advanced companies, the ideal solution is to combine these two technologies and integrate them with each other.

The benefits of linking marketing automation and CRM are many: they cover the entire conversion process, from data collection to customer loyalty.

In this case, marketing automation will have the primary objective of providing sufficiently qualified leads for your CRM, before your sales team takes over.

[yadaysrdone]

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