5 New Year's Resolutions to Improve Website Performance
Posted: Sat Dec 07, 2024 6:55 am
15 February, 2021 @ 6:02 pmby Gonçalo Sousain Digital Strategy , Digital Marketing , Wordpress Plugins , Websites , WordpressLeave a comment
Share this article
It’s true that we’re already halfway through February, but it’s never too late to start changing your tactics and, above all, improving your website’s performance . The start of a new year is always an exciting time. It represents a fresh start, an opportunity to try new things and improve. And for digital marketing professionals, it’s no different; on the contrary, it serves precisely as an incentive.
For example, you can create an exciting digital marketing plan or social canada email list media plan for 2021 that will take your actions to another level. Right? And you don’t have to limit yourself to this year, because in fact the recommendations we listed in this post are valid for any year!
Check out 5 effective tips to improve website performance
Install MonsterInsights on your WordPress website or blog
MonsterInsights is often considered one of the best Google Analytics integration services for WordPress website owners. As of now, this plugin has over 2 million users who use this tool for analytics reporting. As we know, Google Analytics is the only reliable source of analytics tracking for websites. But, there is a small problem.
Google Analytics is not easy to use and can be very complicated for beginners and website owners like you who are very focused on generating great content (and not very interested in reading boring statistics).
MonsterInsights was originally developed by Joost de Valk , the developer behind Yoast SEO . As Yoast grew, the company decided to focus exclusively on SEO products, and the plugin formerly known as Google Analytics by Yoast found a new home in 2016 under Syed Balkhi , being rebranded as MonsterInsights .
Thanks to Syed Balkhi , MonsterInsights now has a single goal: to make analytics easy for beginners, and is marketed by the same team that makes the OptinMonster and WPForms plugins .
If you’re a Google Analytics expert , you don’t need an analytics tool for your WordPress site. So why should you still use a tool like MonsterInsights ? MonsterInsights reveals all the information you need at a glance, making analytics easy even if you’re a beginner.
Most importantly, MonsterInsights is also much easier to set up than Google Analytics . A WordPress beginner might not know how or where to place the tracking code. But setting up with MonsterInsights is much easier – you don’t need to edit any code on your website.
And so you'll easily understand which topics and formats your audience likes most, so you can create more content of that kind, you can see how people find your site, so you can focus your efforts on the marketing tactics that work, as well as define and track your conversion goals to know how to improve and optimize your site.
Everything in the same tool and within your dashboard!
Install WPtouch on your website for great mobile results
Making sure your website works well and looks great on mobile devices may have been a nice-to-have feature 5 or 10 years ago, but today it’s a must for every website on the web. Why should your website be 100% mobile-friendly ?
According to Marketing Land , mobile devices account for 65% of digital media time, with desktops becoming secondary. Today, more than half of all internet traffic comes from mobile devices , such as smartphones and tablets. And mobile traffic continues to grow every year.
If your website isn’t optimized for smartphones, you’re missing out on all that traffic – and it’s only going to get worse as time goes on. How can you make your website mobile- friendly ? There are a few popular options when it comes to making your website look good on all devices. They are: Responsive design and Separate mobile site .
Each method has its pros and cons. Using a responsive design is a popular method for many websites because you only need to maintain one site. However, a responsive design can load slower because it needs to adjust the design depending on the device it is detecting.
Having an entirely separate smartphone site creates more work for the site owner, as 2 sites need to be maintained and updated. However, if your desktop and mobile users have very different goals and needs, this could be the ideal solution. Plus, you can optimize your mobile site to load much faster than your desktop version.
But, if you are looking for an easy way to make your existing WordPress site mobile- friendly without sacrificing your current design, there is a great solution: You can do this with the WPtouch plugin .
WPtouch is a WordPress plugin that makes your website mobile -friendly with just a few clicks. The plugin is recommended by Google and instantly creates a mobile- optimized version of your website that passes the Google Mobile Test .
The free version of the plugin is available for download from the WordPress repository. The pro version includes several useful themes and add-ons. WPtouch is truly the best of both worlds when it comes to responsive design compared to separate desktop and mobile sites.
Why? Because WPtouch creates a simple mobile version of your site automatically, without having to use a separate subdomain or URL. It leaves the desktop version of your site completely intact, while pulling in all the data to create a sleek mobile version. The mobile version of your site can be fully customized with separate themes and settings, without affecting the theme and look of the original site.
Use Webinarjam to Host Virtual Events
In previous years it was enough to invite clients to a physical offline workshop and then focus your energy on influencing their first impressions in an environment you could control.
Now, convincing them to take this step requires more than a warm invitation. Due to the Covid-19 pandemic, it has become necessary to improve this type of experience, for example by holding online Webinars instead of traditional Workshops. There are many tools for this task, such as Webinarjam , which offers a free 14-day trial period to see if this could be the ideal tool for taking this bold step.
Webinars are a popular choice in the world of online courses and have been gaining momentum in recent years. Nowadays, they are not just used for conferences, and there are even live interviews broadcast exclusively over the Internet. Interaction is a key factor: viewers can use a chat or comment system to ask questions that the webinar hosts can answer.
The expression is of English origin and serves as an abbreviation for web-based seminar. In some cases, prior registration is required, but there are situations in which “entry” is free. Ease of access is one of the main advantages, but it is not the only one. Thanks to their characteristics, webinars break down geographical distances and bring advantages to people on both sides of the screen: the speaker reaches a larger audience and the audience can watch and participate without having to leave home.
Savings are another factor worth mentioning. If you are just starting out as an information producer or if you want to sell a product online, it is much cheaper to join a webinar platform than to rent a conference room or auditorium. In the end, even if you don’t sell anything, you won’t have any costs associated with the presentation. Basically, all you need is a computer and you can reach any point in the world.
Start a blog or improve the one you already have
Many things about blogs have changed since the early “weblogs” of the 1990s, which became the core of content marketing strategy in the 2000s. But one thing hasn’t changed: for an institutional website, having a blog as a supporting tool remains as vital a digital marketing tool as ever.
It's never too late to start. Here's a simple step-by-step guide:
Ask your webmaster what it would take to set up a blog on your website platform. It can be relatively simple. Many popular platforms, such as WordPress , have this feature built in.
Create a list of questions that your regular customers ask before deciding on your products and services.
Create an editorial calendar with topics that answer these questions and commit to publishing content consistently. Include an image (original photo or purchase the rights on public photo platforms) with each post.
Commit to promoting this content across your existing social media channels and email lists.
Content marketing is a long-term strategy. It will take some time to see the full benefits (e.g., rising to the top of search engine rankings for relevant terms). But there are certainly short-term benefits, especially if you’re sharing links within articles back to your main website.
If you already have a blog, there are plenty of ways to take it to the next level. This is a great time to take a hard look at your blogging strategy and consider making improvements.
Create a video strategy or improve the one you already have
Video is everywhere. Your Gen Z prospects are engaging heavily with online video content . They expect you to do the same.
Saying that they “watch” YouTube videos is almost an outdated term. This generation isn’t just consuming video. They’re used to connecting with content creators. Many of them want to become content creators themselves, if they aren’t already. This is a huge opportunity for marketers.
The key is to stop thinking of video as just a presentation medium. Today, more than ever, it’s a communication tool. If you’re not already publishing content on YouTube , there’s no time like the present. And if you are, ask yourself how you can better leverage video to fit your digital strategy.
Get inspired. See what other businesses are doing on YouTube to succeed .
Be committed and prepared to connect with users, not just present information.
Invite users to subscribe to your channel and email list.
All of this can be done more easily and cost-effectively than you think. And generate great results!
Share this article
It’s true that we’re already halfway through February, but it’s never too late to start changing your tactics and, above all, improving your website’s performance . The start of a new year is always an exciting time. It represents a fresh start, an opportunity to try new things and improve. And for digital marketing professionals, it’s no different; on the contrary, it serves precisely as an incentive.
For example, you can create an exciting digital marketing plan or social canada email list media plan for 2021 that will take your actions to another level. Right? And you don’t have to limit yourself to this year, because in fact the recommendations we listed in this post are valid for any year!
Check out 5 effective tips to improve website performance
Install MonsterInsights on your WordPress website or blog
MonsterInsights is often considered one of the best Google Analytics integration services for WordPress website owners. As of now, this plugin has over 2 million users who use this tool for analytics reporting. As we know, Google Analytics is the only reliable source of analytics tracking for websites. But, there is a small problem.
Google Analytics is not easy to use and can be very complicated for beginners and website owners like you who are very focused on generating great content (and not very interested in reading boring statistics).
MonsterInsights was originally developed by Joost de Valk , the developer behind Yoast SEO . As Yoast grew, the company decided to focus exclusively on SEO products, and the plugin formerly known as Google Analytics by Yoast found a new home in 2016 under Syed Balkhi , being rebranded as MonsterInsights .
Thanks to Syed Balkhi , MonsterInsights now has a single goal: to make analytics easy for beginners, and is marketed by the same team that makes the OptinMonster and WPForms plugins .
If you’re a Google Analytics expert , you don’t need an analytics tool for your WordPress site. So why should you still use a tool like MonsterInsights ? MonsterInsights reveals all the information you need at a glance, making analytics easy even if you’re a beginner.
Most importantly, MonsterInsights is also much easier to set up than Google Analytics . A WordPress beginner might not know how or where to place the tracking code. But setting up with MonsterInsights is much easier – you don’t need to edit any code on your website.
And so you'll easily understand which topics and formats your audience likes most, so you can create more content of that kind, you can see how people find your site, so you can focus your efforts on the marketing tactics that work, as well as define and track your conversion goals to know how to improve and optimize your site.
Everything in the same tool and within your dashboard!
Install WPtouch on your website for great mobile results
Making sure your website works well and looks great on mobile devices may have been a nice-to-have feature 5 or 10 years ago, but today it’s a must for every website on the web. Why should your website be 100% mobile-friendly ?
According to Marketing Land , mobile devices account for 65% of digital media time, with desktops becoming secondary. Today, more than half of all internet traffic comes from mobile devices , such as smartphones and tablets. And mobile traffic continues to grow every year.
If your website isn’t optimized for smartphones, you’re missing out on all that traffic – and it’s only going to get worse as time goes on. How can you make your website mobile- friendly ? There are a few popular options when it comes to making your website look good on all devices. They are: Responsive design and Separate mobile site .
Each method has its pros and cons. Using a responsive design is a popular method for many websites because you only need to maintain one site. However, a responsive design can load slower because it needs to adjust the design depending on the device it is detecting.
Having an entirely separate smartphone site creates more work for the site owner, as 2 sites need to be maintained and updated. However, if your desktop and mobile users have very different goals and needs, this could be the ideal solution. Plus, you can optimize your mobile site to load much faster than your desktop version.
But, if you are looking for an easy way to make your existing WordPress site mobile- friendly without sacrificing your current design, there is a great solution: You can do this with the WPtouch plugin .
WPtouch is a WordPress plugin that makes your website mobile -friendly with just a few clicks. The plugin is recommended by Google and instantly creates a mobile- optimized version of your website that passes the Google Mobile Test .
The free version of the plugin is available for download from the WordPress repository. The pro version includes several useful themes and add-ons. WPtouch is truly the best of both worlds when it comes to responsive design compared to separate desktop and mobile sites.
Why? Because WPtouch creates a simple mobile version of your site automatically, without having to use a separate subdomain or URL. It leaves the desktop version of your site completely intact, while pulling in all the data to create a sleek mobile version. The mobile version of your site can be fully customized with separate themes and settings, without affecting the theme and look of the original site.
Use Webinarjam to Host Virtual Events
In previous years it was enough to invite clients to a physical offline workshop and then focus your energy on influencing their first impressions in an environment you could control.
Now, convincing them to take this step requires more than a warm invitation. Due to the Covid-19 pandemic, it has become necessary to improve this type of experience, for example by holding online Webinars instead of traditional Workshops. There are many tools for this task, such as Webinarjam , which offers a free 14-day trial period to see if this could be the ideal tool for taking this bold step.
Webinars are a popular choice in the world of online courses and have been gaining momentum in recent years. Nowadays, they are not just used for conferences, and there are even live interviews broadcast exclusively over the Internet. Interaction is a key factor: viewers can use a chat or comment system to ask questions that the webinar hosts can answer.
The expression is of English origin and serves as an abbreviation for web-based seminar. In some cases, prior registration is required, but there are situations in which “entry” is free. Ease of access is one of the main advantages, but it is not the only one. Thanks to their characteristics, webinars break down geographical distances and bring advantages to people on both sides of the screen: the speaker reaches a larger audience and the audience can watch and participate without having to leave home.
Savings are another factor worth mentioning. If you are just starting out as an information producer or if you want to sell a product online, it is much cheaper to join a webinar platform than to rent a conference room or auditorium. In the end, even if you don’t sell anything, you won’t have any costs associated with the presentation. Basically, all you need is a computer and you can reach any point in the world.
Start a blog or improve the one you already have
Many things about blogs have changed since the early “weblogs” of the 1990s, which became the core of content marketing strategy in the 2000s. But one thing hasn’t changed: for an institutional website, having a blog as a supporting tool remains as vital a digital marketing tool as ever.
It's never too late to start. Here's a simple step-by-step guide:
Ask your webmaster what it would take to set up a blog on your website platform. It can be relatively simple. Many popular platforms, such as WordPress , have this feature built in.
Create a list of questions that your regular customers ask before deciding on your products and services.
Create an editorial calendar with topics that answer these questions and commit to publishing content consistently. Include an image (original photo or purchase the rights on public photo platforms) with each post.
Commit to promoting this content across your existing social media channels and email lists.
Content marketing is a long-term strategy. It will take some time to see the full benefits (e.g., rising to the top of search engine rankings for relevant terms). But there are certainly short-term benefits, especially if you’re sharing links within articles back to your main website.
If you already have a blog, there are plenty of ways to take it to the next level. This is a great time to take a hard look at your blogging strategy and consider making improvements.
Create a video strategy or improve the one you already have
Video is everywhere. Your Gen Z prospects are engaging heavily with online video content . They expect you to do the same.
Saying that they “watch” YouTube videos is almost an outdated term. This generation isn’t just consuming video. They’re used to connecting with content creators. Many of them want to become content creators themselves, if they aren’t already. This is a huge opportunity for marketers.
The key is to stop thinking of video as just a presentation medium. Today, more than ever, it’s a communication tool. If you’re not already publishing content on YouTube , there’s no time like the present. And if you are, ask yourself how you can better leverage video to fit your digital strategy.
Get inspired. See what other businesses are doing on YouTube to succeed .
Be committed and prepared to connect with users, not just present information.
Invite users to subscribe to your channel and email list.
All of this can be done more easily and cost-effectively than you think. And generate great results!