How did Permission Marketing originate?

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Seth Godin is one of the most important theorists of our generation, with deep knowledge in areas such as philosophy and computer science. In 1999, he published his book « Permission Marketing: Turning Strangers Into Friends And Friends Into Customers » , which gave rise to the central concept of Permission Marketing as we know it today.

Throughout the reading, the immense volume of advertising to which all consumers and Internet users are exposed becomes evident, as well as, of course, outside of it.

Something that can cause us to eventually become "immune" beings to advertising in general , being a real challenge for companies when it comes to impacting potential consumers of their products.

Godin also states that only those organizations with millionaires and unlimited budgets are the ones that can enter the market through mass media , leaving small and medium-sized companies behind and with little chance of gaining market share.

This is where Permission Marketing makes sense: a strategy that allows users to request information from the brands and companies that really interest them , increasing the receptivity rate and, of course, the engagement with the materials they receive.

Below, we will give you some examples of Permission Marketing that exist and are currently practiced that you may not have known fall into this category.

Permission Marketing Examples
Currently, many Inbound Marketing strategies are based on the principles and characteristics of Permission Marketing, demonstrating the effectiveness of these campaigns.

Get to know the main ones!

Email marketing
You have probably received an email with offers that you did not request on more than one occasion and that ended up in the SPAM folder, right?

However, one of the methods for your japan phone number list organization to execute an effective email marketing campaign is based on Permission Marketing.

If users give you permission to send your promotions and news as part of an email marketing strategy, it can be assumed that they want to find out first-hand what you offer and you will generate a greater impact on your target audience.

A clear example of this is YouTube , a company that, instead of bombarding users with emails about the vastness of content on its platform, only notifies people about the channels they follow and, of course, allows them to be alerted.

Social networks
Another example of the presence of Permission Marketing in our lives is social networks , since when we use their platforms and follow an account, whether it is a company or a person, we are giving them permission to show us the content they publish on our interface.