4. Decide what the content will be

[zihadhasan01827]

The key to a successful newsletter is well-crafted content .

Select topics that are of interest to your target audience and that can help you achieve the objectives proposed in your Marketing plan .

If in doubt, here are some examples of content for your emails:

company blog articles ;
white papers, guides, ebooks, checklists;
case studies, video testimonials.
promotions, coupons;
company announcements;
upcoming events and webinars .
Each piece of content should have a different CTA ( call to action ) and a link that will lead users to the topic in question.

For example, if your goal is to inform your leads about a new product or service, select content that can spark that interest naturally, without the pressure of commercial Email Marketing.

Remember to limit the amount of non-educational content in your newsletter. The main goal is to develop a relationship and not self-promotion! If necessary, use 80% of the space with educational content and only 20% with promotional content.

Affair
The subject of your newsletter is the key to capturing the reader's attention, so be creative when defining the main appeal. You can use emojis and special characters in the subject line, but remember to be clear and objective in your proposal.

If you need ideas, use our awesome email subject line generator .

Oh, and never make promises that your email won't keep, as this will frustrate your subscribers and they may opt out of your list.

Personalization
A great tactic that brings a company closer to subscribers is to put the person's name in the initial greeting, as if the email was made especially for them.

In addition to attracting attention, this simple costa rica phone number list attitude creates brand identification , increasing reading time and the likelihood that the recipient will click on the links you send .


Links
Here's another point of attention: don't overdo the number of links and, whenever possible, use UTM parameters to track results.

Some automation tools include these parameters automatically, so check if yours has this functionality.

Images
Images can transform the look of your newsletter! However, if you overdo it, it will have a negative effect: the email will become too heavy and slow to load, frustrating your readers .

Therefore, use few images and, whenever possible, compressed ones. Also, all images should have an alt text phrase configured , in case the images do not load.