Abandoned cart emails are a great example of personalization
Posted: Sat Dec 07, 2024 6:42 am
Customers abandon shopping carts for a variety of reasons, from the price of additional costs like shipping and taxes to unsatisfactory return policies: Bar graph showing reasons for checkout abandonment among US adults in 202 Key reasons include high extra costs (49%) and account creation requests (24%). But just because they abandoned you once doesn't mean you can't convince them to come back with a well-timed cart abandonment email. because they are tied to a specific action taken by the customer.
They couldn’t be more slovenia phone number library relevant. Let’s say you abandoned a checkout because the extra fees were too much, and a day later the retailer sent you an email with a 10% discount code. You’re likely to come back and buy, right? So it's no surprise that these emails consistently have sky-high open rates - above 40% : Line graph showing shopping cart abandonment open rates from 2016 to 2021, peaking in 2017 at 456%.
Technique Welcome new subscribers In the same way that abandoned cart emails are so effective because they are a direct response to a recent action taken by the recipient, “welcome” emails increase the chances that new subscribers to your email list will follow up on their initial action by making a purchase. Simply put, every time a new member signs up for your newsletter or gives you their email address, you should immediately send them a welcome email.
They couldn’t be more slovenia phone number library relevant. Let’s say you abandoned a checkout because the extra fees were too much, and a day later the retailer sent you an email with a 10% discount code. You’re likely to come back and buy, right? So it's no surprise that these emails consistently have sky-high open rates - above 40% : Line graph showing shopping cart abandonment open rates from 2016 to 2021, peaking in 2017 at 456%.
Technique Welcome new subscribers In the same way that abandoned cart emails are so effective because they are a direct response to a recent action taken by the recipient, “welcome” emails increase the chances that new subscribers to your email list will follow up on their initial action by making a purchase. Simply put, every time a new member signs up for your newsletter or gives you their email address, you should immediately send them a welcome email.