Don't get lost in the noise

AEO Service Forum Drives Future of Data Innovation
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fomayof928@mowline
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Joined: Wed Dec 18, 2024 9:37 am

Don't get lost in the noise

Post by fomayof928@mowline »

3. - focus on the return.
This is undoubtedly the hardest to nail down. SEO results are inherently ambiguous. There’s a constant flow of right vs. wrong, causation vs. correlation, and my least favorite, the best choice between two “good” options. I recently سناa podcastجہاں بل ہنٹ (SEO کے OG, BTW)

There are a few ways to estimate the impact of a fix. Most involve some form of search volume X expected CTR X conversion rate. In theory, the formula is:

(Expected click-through rate at current position X croatia number data volume for that term) X (site section conversion rate) = Current non-brand conversions for a keyword
Now you need to see if you can achieve a rank that you think is achievable (this is more of an art than a science; I like to use the rank of the top competitor as "achievable"):

(Expected click-through rate at target position for that term X search volume) X (site section conversion rate) = Untargeted brand conversions for a keyword
پھر ان دو نمبروں کے لیے ڈیلٹا کے لیے فیصد کی تبدیلی چلائیں اور آپ کے پاس اپنے پروجیکٹ کے لیے تبادلوں کی نئی رقم ہے۔

Ideally you want to do this at scale, because you want to look at more than one search term for site conversion. The Excel formula for this is:

=IFERROR(B3*(VLOOKUP(G3،'Rank CTR'!A:B,2,0)),0)
For this you will need a CTR curve table in the table labeled “Rank CTR.” We سے CTR ٹیبل استعمال کیا۔AWR for unbranded search، لیکن بلا جھجھک کسی بھی CTR وکر کو استعمال کریں جو آپ کے خیال میں آپ کی صنعت کے لیے سب سے زیادہ درست ہے۔ آپ گوگل سرچ کنسول میں اپنا ڈیٹا بھی بنا سکتے ہیں۔
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