Segmentation If you already have an engaged email list

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However, most of these articles don't actually say that email is an ineffective marketing channel. In fact, most of these articles use clickbait titles or articles that talk about the effectiveness of email marketing. Check out this Campaign Monitor article titled “Is Email Marketing Dead?” and it proceeds to give a negative answer to the question in the title. That's because, despite being around for decades, despite people treating their email address like a commodity that shouldn't be easily shared, despite inboxes being overwhelmed with promotional emails, email marketing still works .

Whether you’re a marketing agency russia phone number library or SaaS product owner trying to find your first customers or an eCommerce store looking for a new, low-cost marketing channel, email marketing, when done right, can yield incredible results. For every dollar spent on email marketing, marketers can expect to see around $36 in return. That said, the tactics that get results from email marketing have changed over the course of its existence. So how can you make email marketing work for you today? The following tips will definitely help: you have email marketing superpowers.



However, to make the most of these superpowers, you need to embrace personalization in your emails. See, when you send personalized communications to your already engaged email subscribers, you make them feel special. That said, limiting your personalization efforts to customizing email content with names and company names isn’t enough to deliver the kind of emails that delight potential customers. This is why segmentation has become one of the most popular ways to personalize email campaigns.