Benefit #2: Keeps Customers Satisfied and Engaged
Posted: Tue Feb 11, 2025 8:31 am
Proven Benefits of Email Automation
Automation lets your business enjoy all the unique, worthwhile benefits of email marketing without demanding more human power or a more significant time investment. Here are the specific advantages of automating your email campaigns.
Benefit #1: Offers a High ROI
We mentioned earlier that email marketing is unrivaled when it comes to ROI, yielding an average of $36 for every $1 spent. This statistic alone is more than enough to convince most ecommerce businesses to invest their efforts in this channel.
One reason why email marketing offers such a high ROI is that email marketing belgium phone number list is an incredibly low-cost marketing avenue. Once you have a list of subscribers, the only real expense associated with email marketing is the cost of paying for a subscription to an email marketing automation platform.
These platforms are available at a variety of price points, including free options with robust feature sets, and let you send to hundreds or thousands of customers every month. When the “I” in “ROI” is this low, there’s potential to achieve a substantial return on your investment.
Automated emails, transactional and promotional, are vital for creating a customer-centric brand.
Fast transactional emails, such as responses to customer service requests, make your subscribers feel heard and valued. Nearly 50% of customers say they expect an email response from businesses in less than four hours. Automated messages speed up your customer service response times.
Email automation is also effective at keeping customers interacting with your brand. For example, 45% of subscribers who receive “win back” (re-engagement emails) will go on to open subsequent emails, according to data from Return Path. By scheduling regular messages, you can retain customers who might have otherwise been lost
Automation lets your business enjoy all the unique, worthwhile benefits of email marketing without demanding more human power or a more significant time investment. Here are the specific advantages of automating your email campaigns.
Benefit #1: Offers a High ROI
We mentioned earlier that email marketing is unrivaled when it comes to ROI, yielding an average of $36 for every $1 spent. This statistic alone is more than enough to convince most ecommerce businesses to invest their efforts in this channel.
One reason why email marketing offers such a high ROI is that email marketing belgium phone number list is an incredibly low-cost marketing avenue. Once you have a list of subscribers, the only real expense associated with email marketing is the cost of paying for a subscription to an email marketing automation platform.
These platforms are available at a variety of price points, including free options with robust feature sets, and let you send to hundreds or thousands of customers every month. When the “I” in “ROI” is this low, there’s potential to achieve a substantial return on your investment.
Automated emails, transactional and promotional, are vital for creating a customer-centric brand.
Fast transactional emails, such as responses to customer service requests, make your subscribers feel heard and valued. Nearly 50% of customers say they expect an email response from businesses in less than four hours. Automated messages speed up your customer service response times.
Email automation is also effective at keeping customers interacting with your brand. For example, 45% of subscribers who receive “win back” (re-engagement emails) will go on to open subsequent emails, according to data from Return Path. By scheduling regular messages, you can retain customers who might have otherwise been lost