Is it better to build a brand or activate sales?

[nusaiba124]

Both activities are important and should be used simultaneously to fully utilize the marketing potential of the brand. Excessive focus on one direction can lead to financial problems for the organization.

What should be the proportions between brand building and sales activation?
Researchers Les Binet and Peter Field prove that the optimal proportion of brand building investment – ​​sales activation is approximately 60:40, but it may vary slightly depending on the market in which the brand operates.

Why does brand building work in the long term?
Building a brand works in the long term because italy telegram data the activities in this area are strongly rooted in the emotional sphere. Customers remember emotional associations with a brand longer than facts or information.

Why doesn't sales activation work in the long run?
Sales activation is based on short, functional messages that lose their meaning from the customer's perspective over time. This makes the effects of sales activation short-lived.

How long does it take to see the results of brand building?
Typically, brand building investments translate into better results approximately 6 months after the investment begins.

Why is it so difficult to convince decision-makers to invest in brand building?
Decision makers are often pressured to deliver results on a monthly or quarterly basis, which causes them to focus on short-term strategies such as sales activation.

[yadaysrdone]

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