A Collective Effort to Revolutionise African E-Commerce

[mouakter14]

Access to capital remains one of the biggest roadblocks, particularly for those in the early stages of their business journey. Traditional financing channels often fall short of meeting the diverse needs of African entrepreneurs, who frequently operate in sectors — including the informal sector, where roughly half of ANKA’s entrepreneurs operate — that may be considered high risk but also high reward.

Infrastructure constraints present additional obstacles. Reliable logistics and transportation networks are essential to e-commerce success, ensuring that products reach customers on time and in good condition. Across Africa — and especially in the export market — there are disparities in infrastructure development, with some regions benefiting from more advanced networks than others.

Technical barriers — particularly limited access to the internet — can also hinder an entrepreneur’s ability to operate efficiently in an online marketplace. Many African consumers now rely on smartphones for their online shopping, creating a demand for mobile-friendly e-commerce platforms. However, connectivity issues and the cost of data still present challenges that prevent online retailers from reaching a broader customer base.

Africa’s remarkable entrepreneurs have no shortage of ingenuity and resourcefulness. But as these obstacles illustrate, to truly unleash their entrepreneurial potential, they need the right tools, resources and support.



The ANKA Approach: A Catalyst for Change
ANKA was born from a commitment to address these challenges. We’ve witnessed the real struggles that African entrepreneurs face when trying to access e-commerce markets, finance and technology. Our “Global African Commerce” whitepaper emerged from our meticulous observations of how the continent’s entrepreneurs have navigated these obstacles. Based on data spanning seven years, $50 million in transactions across 175 countries, and thousands of interviews conducted across Africa and around the globe, the report not only chronicles the sector’s momentum, it also highlights areas where these entrepreneurs need further support.

As elucidated in the whitepaper, ANKA aims to unleash African business globally through tailor-made solutions, which include a marketplace, payment services and logistics support:

ANKA Marketplace allows entrepreneurs to create online shops and connect with over 300,000 consumers worldwide.
ANKA Payment enables customers to pay for their purchases italy whatsapp number data with any device (even PayPal, if they live in Africa), and allows vendors to withdraw the money locally via bank transfer, VISA or mobile money.
ANKA Shipping provides vendors with a logistics solution offered in partnership with DHL, allowing them to ship their goods worldwide at the cheapest rate (less than 20€ for 1Kg).
Our focus on payment solutions, in both our product offerings and whitepaper, underscores our unwavering commitment to fortifying Africa’s payment infrastructure, as reliable cross-border payments have presented ongoing challenges on the continent. Furthermore, our research supports the imperative of tapping into local talent and nurturing innovation and local investment simultaneously. By providing a platform for African entrepreneurs to sell and ship to both local and global customers, we aim to support the ongoing development of African e-commerce, helping to boost job creation and economic growth.

Our approach has led to multiple success stories that exemplify the transformation of businesses and livelihoods. ANKA has enabled countless entrepreneurs to reach new heights in their endeavours, and the impact is profound, as these businesses have been able to not just survive but thrive in the ever-evolving world of e-commerce.

The cornerstone of our approach is a commitment to inclusivity. We understand that entrepreneurs come from diverse backgrounds, and their businesses vary in size, scope and industry. That’s why, regardless of an entrepreneur’s product or the size of their business, ANKA provides a platform where they can access the tools and services that best fit their unique needs.

[yadaysrdone]

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