When should you develop brand positioning?
Posted: Tue Feb 11, 2025 6:30 am
The best and most convenient moment to decide on this step is when we start running a given business. This is the optimal moment. This is when we avoid many mistakes typical of the childhood age of brands – we are for everyone and we are the same as everyone else.
A common moment when entrepreneurs decide to develop brand positioning is also at a later stage of their business. This stage is already more mature and established in terms of business. Businesses then realize that they need to reduce the chaos and inconsistency in their marketing activities and thus achieve more at a lower cost.
This approach is often a very safe approach for brands and at the same time very effective in building brand value . We call this approach performing a "Switch", i.e. shifting or specifying the brand positioning. Brands benefit greatly from this process because they gain access to professional tools and resources that allow germany telegram data them to effectively manage the brand and its image.
It also happens that a change in positioning is necessary due to the state of brand collapse. In such cases, we talk about the need to reposition the brand. This is a very thorough process that should be undertaken in justified situations. This isdifficult and demanding situation, but it can have a very good effect. We call such a turnaround a " pivot " . It is a fundamental turn of the brand, which can also lead to a change in its previous specialization.
A common moment when entrepreneurs decide to develop brand positioning is also at a later stage of their business. This stage is already more mature and established in terms of business. Businesses then realize that they need to reduce the chaos and inconsistency in their marketing activities and thus achieve more at a lower cost.
This approach is often a very safe approach for brands and at the same time very effective in building brand value . We call this approach performing a "Switch", i.e. shifting or specifying the brand positioning. Brands benefit greatly from this process because they gain access to professional tools and resources that allow germany telegram data them to effectively manage the brand and its image.
It also happens that a change in positioning is necessary due to the state of brand collapse. In such cases, we talk about the need to reposition the brand. This is a very thorough process that should be undertaken in justified situations. This isdifficult and demanding situation, but it can have a very good effect. We call such a turnaround a " pivot " . It is a fundamental turn of the brand, which can also lead to a change in its previous specialization.