This is of great importance in the next stage of work
Posted: Tue Feb 11, 2025 6:13 am
"When I have a cold and I need to act quickly, I want a medicine that will be effective and will quickly allow me to get back on my feet and live a normal life."
, i.e. in preparing the assumptions for brand communication and its subsequent execution.
When we have a clear and specific USP and ESP, the work of a copywriter preparing a script for an advertising spot for traditional media or social media is incredibly simple.
However, benefits alone are not everything.
For a brand to be perceived by its recipients as consistent over time, it must define its values, which serve as a filtering tool for its actions, behaviors and communication.
Brand Values – i.e. brand values, e.g. the Gripex brand france telegram data values are: "Effectiveness, modernity, comprehensiveness".
From a customer perspective, they can be perceived as brand features. This happens when a brand takes its values seriously, rather than as empty platitudes. Taking brand values seriously means that everything a brand does is filtered through them.
In practice, such filtering means that if a brand wants to do something (for example, launch a new product/service) it first starts from the level of represented values.
This means that a brand that professes, for example, effectiveness cannot release a service or product onto the market that does not work.
In the case of Gripex, effectiveness means that if you have a fever, you start to feel the effects of an infection, after taking the medicine, the symptoms disappear. You can go to an important meeting, cope with everyday duties.
Modernity in this case means the necessity of being up to date with everything, starting from technology, ending with the perception of the brand – modernity of packaging. In the sphere of communication, this modernity will manifest itself through form, for example: modern tonality of advertising spots.
, i.e. in preparing the assumptions for brand communication and its subsequent execution.
When we have a clear and specific USP and ESP, the work of a copywriter preparing a script for an advertising spot for traditional media or social media is incredibly simple.
However, benefits alone are not everything.
For a brand to be perceived by its recipients as consistent over time, it must define its values, which serve as a filtering tool for its actions, behaviors and communication.
Brand Values – i.e. brand values, e.g. the Gripex brand france telegram data values are: "Effectiveness, modernity, comprehensiveness".
From a customer perspective, they can be perceived as brand features. This happens when a brand takes its values seriously, rather than as empty platitudes. Taking brand values seriously means that everything a brand does is filtered through them.
In practice, such filtering means that if a brand wants to do something (for example, launch a new product/service) it first starts from the level of represented values.
This means that a brand that professes, for example, effectiveness cannot release a service or product onto the market that does not work.
In the case of Gripex, effectiveness means that if you have a fever, you start to feel the effects of an infection, after taking the medicine, the symptoms disappear. You can go to an important meeting, cope with everyday duties.
Modernity in this case means the necessity of being up to date with everything, starting from technology, ending with the perception of the brand – modernity of packaging. In the sphere of communication, this modernity will manifest itself through form, for example: modern tonality of advertising spots.