How to promote a construction-themed website?
Posted: Tue Feb 11, 2025 6:01 am
The specifics of the construction industry determine a number of SEO features:
Competitiveness
High competition is typical for all niche areas. To get to the top of the search results, you have to fight with many corporate sites and online stores that are ready to invest large budgets in promotion. This requires active work with low- and mid-frequency queries, using other methods that allow you to bypass competitors.
Pronounced seasonality
The peak of interest of the audience in construction services, as a rule, falls on the spring and summer months, and in winter it noticeably decreases. More active work is needed during the season to achieve high visibility of the resource. It is also important to maintain sufficient visibility in the off-season, when many people are estimating prices and choosing contractors in advance.
Clear geographic reference
Most construction companies operate in a specific belgium phone number list region. This should be taken into account when assessing competition. It is necessary to work with regional queries, it may be necessary to create subdomains for specific regions and cities.
Long and balanced decision-making by the client.
There is no place for impulse purchases. From the first visit to the site to the order, weeks may pass, during which the client will study the offer, evaluate it and compare it with competitors. Therefore, the site must capture the attention of the potential client and lead him to place an order.
Increased attention to reputation
In the construction niche, clients pay special attention to the company's image and reviews. This requires the use of SERM methods to improve reputation.
Based on these features, promotion in construction must be carried out only by white methods, which provide not a momentary influx of traffic, but a systematic development of the site and strengthening of its positions. Depending on your region, it is important to assess the competition or cover a larger share of the region by creating subdomains by region.
Competitiveness
High competition is typical for all niche areas. To get to the top of the search results, you have to fight with many corporate sites and online stores that are ready to invest large budgets in promotion. This requires active work with low- and mid-frequency queries, using other methods that allow you to bypass competitors.
Pronounced seasonality
The peak of interest of the audience in construction services, as a rule, falls on the spring and summer months, and in winter it noticeably decreases. More active work is needed during the season to achieve high visibility of the resource. It is also important to maintain sufficient visibility in the off-season, when many people are estimating prices and choosing contractors in advance.
Clear geographic reference
Most construction companies operate in a specific belgium phone number list region. This should be taken into account when assessing competition. It is necessary to work with regional queries, it may be necessary to create subdomains for specific regions and cities.
Long and balanced decision-making by the client.
There is no place for impulse purchases. From the first visit to the site to the order, weeks may pass, during which the client will study the offer, evaluate it and compare it with competitors. Therefore, the site must capture the attention of the potential client and lead him to place an order.
Increased attention to reputation
In the construction niche, clients pay special attention to the company's image and reviews. This requires the use of SERM methods to improve reputation.
Based on these features, promotion in construction must be carried out only by white methods, which provide not a momentary influx of traffic, but a systematic development of the site and strengthening of its positions. Depending on your region, it is important to assess the competition or cover a larger share of the region by creating subdomains by region.