What is word of mouth marketing?
Posted: Tue Feb 11, 2025 5:35 am
Word of mouth marketing (buzz marketing) – what is it? Types and examples
Mariusz Lodyga
Marketing Strategist
7 min
Word of mouth marketing is one of the most intriguing tactics in modern marketing, which uses people's natural tendency to share opinions and recommendations. In a world saturated with traditional australia telegram data advertising, subtly building buzz around a brand becomes the key to gaining customer trust and standing out from the competition.
Wondering what exactly buzz marketing is, what techniques are used, and how brands achieve success with this strategy? In this article, you’ll learn how to effectively use buzz marketing to get your brand on everyone’s lips—literally and figuratively.
Table of contents of the article:
Elements and techniques used in word of mouth marketing
How to effectively implement word-of-mouth marketing?
Examples of tools and techniques in digital buzz marketing campaigns
Monitoring the effects and analyzing the results of word-of-mouth marketing campaigns
Examples of effective word of mouth marketing
Word of mouth marketing in the age of social media
Summary
What is word of mouth marketing?
Definition and Key Assumptions
Word of mouth marketing, also known as buzz marketing, is a technique that involves generating positive conversations and natural “buzz” around a brand, product, or service. The main goal is to stimulate authentic recommendations that are perceived as more credible than traditional forms of advertising. In practice, word of mouth marketing is based on subtlety – instead of imposing advertising messages, brands try to inspire recipients to spontaneously share their experiences and opinions.
Mariusz Lodyga
Marketing Strategist
7 min
Word of mouth marketing is one of the most intriguing tactics in modern marketing, which uses people's natural tendency to share opinions and recommendations. In a world saturated with traditional australia telegram data advertising, subtly building buzz around a brand becomes the key to gaining customer trust and standing out from the competition.
Wondering what exactly buzz marketing is, what techniques are used, and how brands achieve success with this strategy? In this article, you’ll learn how to effectively use buzz marketing to get your brand on everyone’s lips—literally and figuratively.
Table of contents of the article:
Elements and techniques used in word of mouth marketing
How to effectively implement word-of-mouth marketing?
Examples of tools and techniques in digital buzz marketing campaigns
Monitoring the effects and analyzing the results of word-of-mouth marketing campaigns
Examples of effective word of mouth marketing
Word of mouth marketing in the age of social media
Summary
What is word of mouth marketing?
Definition and Key Assumptions
Word of mouth marketing, also known as buzz marketing, is a technique that involves generating positive conversations and natural “buzz” around a brand, product, or service. The main goal is to stimulate authentic recommendations that are perceived as more credible than traditional forms of advertising. In practice, word of mouth marketing is based on subtlety – instead of imposing advertising messages, brands try to inspire recipients to spontaneously share their experiences and opinions.