Getting familiar with SERPs
Posted: Tue Feb 11, 2025 5:31 am
Queries can be spoken or typed, local or informational, with or without typos. The type of query will help determine which keywords are effective.
Take spoken keywords, for example. They are likely to be used while driving, as the user needs to communicate hands-free. Voice queries tend to be more conversational and are often phrased as questions.
When it comes to local searches versus informational keyword italy telegram data searches, it’s again all about user intent. A user searching for local information will enter a geographic indicator, such as a city or neighborhood. Informational searches, on the other hand, are less likely to include a geographic indicator.
Finally, keywords don’t all have to be perfect. Sometimes, inserting typos can actually generate traffic. Keyword research tools will often return adjacent keywords that are similar but different from the correctly spelled words or phrases.
SERPs allow you to see which sites are ranking well. SERPs can change daily, and it’s important to track them using tools like Semrush.
You can check SERP results based on details like geographic location and device used. Some SERP analysis tools even let you view results on iOS and Android devices.
Understanding mobile SERPs is also a practical way to better capture those precious micro-moments we discussed above.
Micro-moments indicate user intent, and SERP behavior can help reveal it. Let’s say a user is searching for a local service or product, for example. SERPs will likely display a local map pack in the results. However, if the user is searching for information, SERPs will likely display a quick answer box instead.
Take spoken keywords, for example. They are likely to be used while driving, as the user needs to communicate hands-free. Voice queries tend to be more conversational and are often phrased as questions.
When it comes to local searches versus informational keyword italy telegram data searches, it’s again all about user intent. A user searching for local information will enter a geographic indicator, such as a city or neighborhood. Informational searches, on the other hand, are less likely to include a geographic indicator.
Finally, keywords don’t all have to be perfect. Sometimes, inserting typos can actually generate traffic. Keyword research tools will often return adjacent keywords that are similar but different from the correctly spelled words or phrases.
SERPs allow you to see which sites are ranking well. SERPs can change daily, and it’s important to track them using tools like Semrush.
You can check SERP results based on details like geographic location and device used. Some SERP analysis tools even let you view results on iOS and Android devices.
Understanding mobile SERPs is also a practical way to better capture those precious micro-moments we discussed above.
Micro-moments indicate user intent, and SERP behavior can help reveal it. Let’s say a user is searching for a local service or product, for example. SERPs will likely display a local map pack in the results. However, if the user is searching for information, SERPs will likely display a quick answer box instead.