40% at the first point of contact with your business
Posted: Tue Feb 11, 2025 5:00 am
For example, your customer interacted with email, website, Instagram, and Facebook before making a purchase through Facebook. This type of attribution will give equal credit to all channels they interacted with.
Assigning time decay
Time decay attribution takes into account customers' most malta phone number data recent interactions with your company. This model provides essential insights into the type of content and messaging that leads a customer to buy from your business.
This model is best used for longer sales cycles, such as finance, real estate, and business-to-business transactions.
An example would be if your customer interacted with you through channels like email, website, Instagram, and in person. If the first interaction was through Instagram and the most recent interaction was through email, then email would get the most credit.
Position-based assignment
Position-based attribution, or U-shaped attribution, records information differently. It has a criterion for evaluating certain interactions with your business. The problem with this type of scoring is that it can give credit to certain interactions that are not as impactful as others.
These are the points-based award criteria:
40% on pre-sale interaction
20% to other touch points.
This model is best for companies that want to see the overall buying journey of their customers.
Assigning time decay
Time decay attribution takes into account customers' most malta phone number data recent interactions with your company. This model provides essential insights into the type of content and messaging that leads a customer to buy from your business.
This model is best used for longer sales cycles, such as finance, real estate, and business-to-business transactions.
An example would be if your customer interacted with you through channels like email, website, Instagram, and in person. If the first interaction was through Instagram and the most recent interaction was through email, then email would get the most credit.
Position-based assignment
Position-based attribution, or U-shaped attribution, records information differently. It has a criterion for evaluating certain interactions with your business. The problem with this type of scoring is that it can give credit to certain interactions that are not as impactful as others.
These are the points-based award criteria:
40% on pre-sale interaction
20% to other touch points.
This model is best for companies that want to see the overall buying journey of their customers.