LinkedIn is available as a smartphone app, so it's easy to actively monitor your network's activity, engage with its content, and check in with it regularly. If you make a genuine effort to show interest in your connections, they will respond more warmly to you.
Involvement may include:
Liking shares, posts and comments.
Be active in groups.
Commenting on posts or participating in discussions.
engage with your network and its content
Social selling is about creating organic conversations about your products or services that ultimately lead to sales conversations without any of the traditional presentation methods. Here are a few reasons why commenting is an essential form of engagement on LinkedIn:
Increases engagement – Comments keep the conversation around a post alive and are likely to be interacted with through likes or replies.
Strengthens relationships – Engaging in someone’s content shows that you value their perspective. This can build and strengthen professional relationships.
It positions you as a thought leader – A well-written commentary can demonstrate your expertise on a given topic and help you become a thought leader in your field.
Drives profile traffic – When you comment on a post, it increases visibility and the reader’s curiosity can compel them to check out your profile.
Paul Sowada , Market Development Manager at Binocular, said: “Social selling is no longer about selling. You are creating conversations about your product and services that can organically lead to sales conversations.”
Key Takeaways
As you implement the strategies above, you should start to see improvements in your SSI score. However, social selling is a long-term strategy that requires consistent effort, so check your SSI score regularly and identify which of the four key components need improvement.
While an increase in your SSI score is exciting and re job seekers data warding, remember that it also means that your overall effectiveness in using LinkedIn for social selling purposes is increasing and you should generate more sales.
Are you ready to check your LinkedIn SSI? Click here to get your score .
Connecting with the right people who can provide value to your network is essential to increasing your SSI score. This includes colleagues and professionals in your industry, as well as thought leaders, existing customers, and potential customers.
You can use LinkedIn search filters to find connections by their name, company, job title, location, and industry.
Once you find the right person, make sure you tailor your connection requests and outreach to show that you’ve done your research and are genuinely interested in connecting with them. Here are a few ways to tailor your outreach:
Use their name – This is an easy personal touch that shows you took the time to do some basic research.
Include mutual connections – If you have a mutual friend or are part of the same LinkedIn group, mention it to help establish common ground.
Engage with your network and its content
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Re: Engage with your network and its content
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