What is competitive intelligence?
Posted: Tue Feb 11, 2025 3:46 am
Advertising campaigns
Competitors' advertising campaigns can tell us about:
The products they consider important enough to invest in
Their spending on advertising
The time they advertise, so critical seasonal periods
The sales, offers and discounts they offer
In the Ad Research tool , you can review your competitors’ key messages at a glance. Better yet, it shows you which keywords they’re targeting:
advertising research
From a competitive intelligence perspective, this information is denmark telegram data invaluable for assessing whether our marketing strategy is robust and comprehensive enough. Trying to track online ads manually is so resource-intensive that it’s nearly impossible.
ad history
If we go to Ad History and filter by "coupon", we can see that CoinBase has targeted keywords related to coupons.
If you pay attention to the corresponding ads, you can notice that they did not meet the intent, as they do not present an offer. However, if you look at the latest ad, you can see that Coinbase is offering $5 for the purchase of BTC.
This then raises an important question: why have they now decided to offer a discount?
Compare yourself to other market players
Knowing where you stand in relation to your competitors will help you understand how to compete and what your strategy should be.
Benchmarking can help to:
Competitors' advertising campaigns can tell us about:
The products they consider important enough to invest in
Their spending on advertising
The time they advertise, so critical seasonal periods
The sales, offers and discounts they offer
In the Ad Research tool , you can review your competitors’ key messages at a glance. Better yet, it shows you which keywords they’re targeting:
advertising research
From a competitive intelligence perspective, this information is denmark telegram data invaluable for assessing whether our marketing strategy is robust and comprehensive enough. Trying to track online ads manually is so resource-intensive that it’s nearly impossible.
ad history
If we go to Ad History and filter by "coupon", we can see that CoinBase has targeted keywords related to coupons.
If you pay attention to the corresponding ads, you can notice that they did not meet the intent, as they do not present an offer. However, if you look at the latest ad, you can see that Coinbase is offering $5 for the purchase of BTC.
This then raises an important question: why have they now decided to offer a discount?
Compare yourself to other market players
Knowing where you stand in relation to your competitors will help you understand how to compete and what your strategy should be.
Benchmarking can help to: