The importance of having a Landing Page in your online business
Posted: Mon Feb 10, 2025 10:52 am
In our new article, learn about the importance of having a Landing Page in your online business , and learn how to attract customers and generate leads.
According to the 2019 TIC Domicílios survey, approximately 134 million Brazilians use the internet. This represents 74% of the population aged 10 or over. The network is accessed by 99% of users using smartphones alone. Of these, 58% access it solely through this device. Furthermore, the same survey indicates that 71% of homes in Brazil have some type of internet service installed.
The importance of having a Landing Page in your online business
Photo: mobile-phone-1917737_640 , Author: geralt / Pixabay License
Therefore, it is possible to conclude that, if your company really wants to 99 acres database become known and have better sales results , it is essential that it is digitally inserted, since many of these consumers are constantly online.
Now, if you already know the importance of digital marketing and are interested in establishing your brand on the internet, you have probably already heard of the concept of “ Inbound Marketing ”. Inbound Marketing uses Content Marketing and Digital Marketing techniques to make customers reach your brand, making them interested in the content generated and spontaneously reaching out to the brand. Creating materials such as e-books, blogs and articles seeks to engage your audience, gaining trust, and showing what the company can offer to solve the problems of this potential customer.
The importance of having a Landing Page in your online business
Photo: smart-home-3148026_640, Author: Pixaline / Pixabay License
According to this strategy, the brand would be found through a Google search that would direct the customer to a Landing Page , which is where the customer arrives at the company's website. If you have no idea what a “ landing page ” is, you're in the right place, after all, explaining this concept is the main objective of this post. It is known that a landing page is a website used by brands with the intention of selling their products and/or services.
What differentiates it from a website or blog with content?
A landing page is a conversion page. Yes, it is a tool to create a database of your customers, generate leads and, through this list of data, seek to retain and maintain contact with this customer. Even so, it is worth mentioning that a landing page has specific characteristics.
According to the 2019 TIC Domicílios survey, approximately 134 million Brazilians use the internet. This represents 74% of the population aged 10 or over. The network is accessed by 99% of users using smartphones alone. Of these, 58% access it solely through this device. Furthermore, the same survey indicates that 71% of homes in Brazil have some type of internet service installed.
The importance of having a Landing Page in your online business
Photo: mobile-phone-1917737_640 , Author: geralt / Pixabay License
Therefore, it is possible to conclude that, if your company really wants to 99 acres database become known and have better sales results , it is essential that it is digitally inserted, since many of these consumers are constantly online.
Now, if you already know the importance of digital marketing and are interested in establishing your brand on the internet, you have probably already heard of the concept of “ Inbound Marketing ”. Inbound Marketing uses Content Marketing and Digital Marketing techniques to make customers reach your brand, making them interested in the content generated and spontaneously reaching out to the brand. Creating materials such as e-books, blogs and articles seeks to engage your audience, gaining trust, and showing what the company can offer to solve the problems of this potential customer.
The importance of having a Landing Page in your online business
Photo: smart-home-3148026_640, Author: Pixaline / Pixabay License
According to this strategy, the brand would be found through a Google search that would direct the customer to a Landing Page , which is where the customer arrives at the company's website. If you have no idea what a “ landing page ” is, you're in the right place, after all, explaining this concept is the main objective of this post. It is known that a landing page is a website used by brands with the intention of selling their products and/or services.
What differentiates it from a website or blog with content?
A landing page is a conversion page. Yes, it is a tool to create a database of your customers, generate leads and, through this list of data, seek to retain and maintain contact with this customer. Even so, it is worth mentioning that a landing page has specific characteristics.