Imagine someone giving you enough money to buy materials for a shelf and telling you you have a month to build it. Imagine spending a whole month polishing, sanding, and finishing it. It would probably be perfect, but you never have the luxury of spending a month on a single shelf.
A similar situation exists in the SEO world. Think about it. After developing and implementing a strategy, you are faced with a new algorithm update and are forced to make changes. In this scenario, speed will determine the outcome of your entire project.
SEO requires constant effort, and with frequent updates, keeping up quickly is a priority. Here are five best practices for saving time and high-quality results.
SEO - top five practices for time-saving and high-quality results
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Use a great content calendar
A content calendar is the only way to deliver optimized content. It brings consistency to your content marketing strategy, provides your target audience with a sufficient amount of relevant content list of jiangsu cell phone numbers and allows you to allocate resources more efficiently.
When it comes to team collaboration, content management is a complex process that involves many parties. Only with a plan and schedule can everything work as it should. That way, everything goes according to plan and people know when and how to expect their part of the task.
Having a great content calendar also helps you map out your content marketing strategy. The thing is, sometimes it can be hard to distinguish between productive and less productive parts of the year. By tracking your past performance (reviewing previous entries in your content calendar), it’s much easier to understand where things stand.
According to one case study, nearly half of social media managers plan their content at least a month in advance.
Most importantly, a content calendar helps you improve your focus. You can see exactly what’s coming up at a glance. This helps you prioritize and focus more on urgent tasks. The rest can wait.
Choose a great keyword research tool
Keyword Research tool
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While most of the best keyword research tools provide the same research results, not all of them are equally pragmatic. However, choosing the ideal tool is even more important to streamline operations and ensure customer satisfaction (especially for those running a digital marketing agency).
Next, you want to evaluate its features. In general, you are looking for:
Keyword suggestions
Competition analysis
Trend analysis
Content ideas
SERP analysis
Remember that you should read a few reviews to get a reference point and see how things go. That way, you will have a mental checklist and know when to choose a vehicle that meets all your requirements.
If you’re skeptical about the difference these tools can make, you can try measuring productivity before and after using a new keyword research tool. You can also track results through KPIs .
You may also want to compare them against each other, the simplest way is to get a quality comparison platform and see where you go from there.
Next, you should also take into account your personal preference. Most of these tools are not very customizable. At the same time, you will spend hundreds of hours looking at this user interface, so you should find something you like.
Making the right choice once will save you time on every future keyword research instance. You’ll be amazed at how often you use this platform, which puts even more weight on making the right decision.
Use canonical URLs
Dealing with duplicate content is very time consuming and you can avoid it by implementing Canonical URLs.
Sometimes you may need to use different site versions for different purposes. In some scenarios, this can confuse Google and even consider some of them as duplicate content. With the help of canonical URLs, you can create a preferred web page that you consider as the homepage. All you need to do is add a canonical tag and that’s it.
When you have multiple pages, you run the risk of diluting your site’s SEO power with a canonical tag; all of that power goes directly to the homepage. By combining ranking signals, you can boost the ranking of the preferred version at the expense of your entire domain. This also helps save time on crawling and indexing.
One more thing worth mentioning is that by avoiding fragmentation you can make your analytics and reporting more accurate.
Productivity apps for your staff
Productivity Apps for your staff
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Your processes are only as fast as your staff. The same goes for the quality of results. This means that instead of focusing too much on SEO processes, you should give more importance to your SEO experts.
While it’s not uncommon for SEOs to work from home, many people struggle to stay productive and efficient while working remotely, meaning they can spend countless hours pretending to work and only spend a fraction of that time actually working.
The key to solving this problem can be found in a number of different ways. First, you can try coaching them to help them overcome this obstacle. You can also suggest that they start using a productivity tool or time management app. Ideally, they can also explore the concept of intermittent working. While this is always quite productive, it’s also great for bringing out the best in remote workers. For example, a remote SEO agency can use project management software to assign specific tasks to team members on various client projects . This system ensures that tasks are distributed equally among team members, helping with better resource management and on-time project completion.
