ALT text serves an important function: it shows up when images don’t. So, in case your image doesn’t display, an ALT text can save the day.
It also makes your email accessible for those who can’t see images. Email clients will favor your messages because of it.
6. Brand your newsletter images
To grab attention and be more memorable, your images should match your branding and style. This makes the newsletter look more professional and your brand — more trustworthy.
Read more: 8 Newsletter Design Tips to Drive Engagement
With that in mind, we recommend that you avoid using stock images as they are. Even if you can’t afford a professional photo shoot to provide all the images for future email campaigns, there are ways to brand stock photos.
Apply a filter over for a consistent look
Add your newsletter icon in one corner
Crop to a specific shape (like Instagram’s square images)
Layer the image on top of white background to make it stand out
newsletter images with color filter applied to match the background
An image from the Foreign Policy Design Group newsletter with its signature colored filter applied on all images to match the background
7. Optimize images to be mobile-responsive
You need to make sure that email images will display properly on any device and in any email client. How? Manually, it means setting up parameters and limits.
Luckily, there’s a better way.
Brevo’s free newsletter templates are both beautifully designed as lebanon mobile phone numbers database well as fully responsive. You don’t need to worry about your images, just add them to the placeholder fields. Your emails will look great for all your recipients.
Newsletter image ideas
You can try the following:
Illustrations
Usually a vector image, they also can be found on stock photo sites. You can add text on top of illustrations or tweak the text’s font as well with Brevo’s image editor.
illustration used as email image
People-centered photography or behind the scenes images
Semiotic surveys confirm pictures showing people work way better for marketing than landscape or object-containing pictures.
personal photo used as newsletter image
Newsletter by Impact
Relaxed, real poses
Staged images don’t do the trick. Authentic images with a personal touch do.
personal photo as newsletter image
Ready to jazz up your campaigns with beautiful newsletter images?
You might be looking at design tools like Canva and even Photoshop. No need!
