Different types of campaigns in Google Ads
Posted: Sun Feb 02, 2025 6:16 am
Google Ads has several campaigns for your marketing goals. Each type is designed to help you in a unique way. Let’s take a look at what they are and how they can help your business.
Research Campaigns
Search campaigns help you find people who are looking for what you offer. They place your ads in Google search results . This increases your visibility and more people visit your website.
Display Campaigns
Using display ads , display peru email list campaigns reach a large number of people across the Google Display Network. Your ads are seen on multiple partner websites. This helps you increase awareness of your brand and attract new customers.
Shopping Campaigns
Retailers benefit from Shopping campaigns. Products are displayed in Google’s search results and “Shopping” tab. They display images, prices, and where to buy, making it easy for users to get what they want.
Video Campaigns
These ads are mostly found on YouTube and partner sites. They are good for brand awareness or sales. You can target these ads to specific people based on what they like and do online.
App Campaigns
For app owners, these campaigns are ideal. They promote new or existing apps in a variety of places, such as the Play Store and within other apps. The focus is on getting more installs and engaging users.
Take a look at this table. It simply shows the differences between each type of campaign and what they aim to achieve:
Campaign Type Main Objective Displayed on
Search Reach active customers Google Search Results
Display Increase recognition Google Display Network
Shopping Sell products Search results and "Shopping" tab
Video Recognition and conversions YouTube and partner sites
Applications Facilities and engagement Search results, Play Store , Display Network and apps
How to create a Google Ads account
Having a Google Ads account can help you boost your advertising campaigns. Here’s a step-by-step guide to getting started. It covers everything from logging into your website to setting up your payment methods .
Step 1: Go to the Google Ads website
First, visit the Google Ads website and select “Get started now.” Use a unique email address. Admin accounts can be canceled after 15 months of inactivity.
Step 2: Enter company information
Next, enter your billing information , such as your address and industry. This will help you set up your Google Ads campaign. This way, your ads will reach the right people.
Step 3: Define payment methods
Finally, choose how to pay. There are post-paid options, such as credit card, or pre-paid options, such as bank slip. The choice you make will influence how you control your ad budget.
Aspect Details
Administrator Account Criteria Spending over $1,000 and compliance history
Inactive accounts Can be cancelled after 15 months
Notifications Critical alerts sent to the associated email
Access invitation Users linked only by admin invitation
Payment methods Automatic or manual with billing customization
Time to create the first ad About 15 minutes
Ad approval time Approximately one day
Setting up your first Google Ads campaign
To get started with Google Ads, follow a simple process: set a goal, choose a campaign type, and create effective ad groups. These steps will help you increase website traffic, capture leads, and increase online sales .
Research Campaigns
Search campaigns help you find people who are looking for what you offer. They place your ads in Google search results . This increases your visibility and more people visit your website.
Display Campaigns
Using display ads , display peru email list campaigns reach a large number of people across the Google Display Network. Your ads are seen on multiple partner websites. This helps you increase awareness of your brand and attract new customers.
Shopping Campaigns
Retailers benefit from Shopping campaigns. Products are displayed in Google’s search results and “Shopping” tab. They display images, prices, and where to buy, making it easy for users to get what they want.
Video Campaigns
These ads are mostly found on YouTube and partner sites. They are good for brand awareness or sales. You can target these ads to specific people based on what they like and do online.
App Campaigns
For app owners, these campaigns are ideal. They promote new or existing apps in a variety of places, such as the Play Store and within other apps. The focus is on getting more installs and engaging users.
Take a look at this table. It simply shows the differences between each type of campaign and what they aim to achieve:
Campaign Type Main Objective Displayed on
Search Reach active customers Google Search Results
Display Increase recognition Google Display Network
Shopping Sell products Search results and "Shopping" tab
Video Recognition and conversions YouTube and partner sites
Applications Facilities and engagement Search results, Play Store , Display Network and apps
How to create a Google Ads account
Having a Google Ads account can help you boost your advertising campaigns. Here’s a step-by-step guide to getting started. It covers everything from logging into your website to setting up your payment methods .
Step 1: Go to the Google Ads website
First, visit the Google Ads website and select “Get started now.” Use a unique email address. Admin accounts can be canceled after 15 months of inactivity.
Step 2: Enter company information
Next, enter your billing information , such as your address and industry. This will help you set up your Google Ads campaign. This way, your ads will reach the right people.
Step 3: Define payment methods
Finally, choose how to pay. There are post-paid options, such as credit card, or pre-paid options, such as bank slip. The choice you make will influence how you control your ad budget.
Aspect Details
Administrator Account Criteria Spending over $1,000 and compliance history
Inactive accounts Can be cancelled after 15 months
Notifications Critical alerts sent to the associated email
Access invitation Users linked only by admin invitation
Payment methods Automatic or manual with billing customization
Time to create the first ad About 15 minutes
Ad approval time Approximately one day
Setting up your first Google Ads campaign
To get started with Google Ads, follow a simple process: set a goal, choose a campaign type, and create effective ad groups. These steps will help you increase website traffic, capture leads, and increase online sales .