According to LinkedIn, the costs depend on the following factors
Posted: Sun Feb 02, 2025 5:56 am
How much do LinkedIn ads cost?
The target group: If LinkedIn assigns a high value to your target group, the costs will also increase. The value is determined by how popular the individual target group is. It is therefore advisable not to limit your target group too narrowly.
The ad relevance score: How well LinkedIn places your ad depends on the interest it generates. If no one clicks on your ad, LinkedIn will no longer display it due to low relevance. High ad relevance is usually rewarded with lower cost per clicks on the LinkedIn platform.
What type of ads are best?
One advantage of LinkedIn is the wide variety of ad types . But which one is best for your company? Here is a brief overview of the different options LinkedIn offers:
Text Ads: Traditional text ads appear on prominent malaysia whatsapp data pages within LinkedIn, such as LinkedIn member profile pages, homepages, search results, and group pages.
Sponsored content: Sponsored posts appear in a LinkedIn member’s news feed.
Sponsored In-Mails: In-Mails are direct messages in LinkedIn that you can send to other members.
Video ads: Videos can be compared to sponsored content. However, they have the advantage of generating significantly more attention thanks to moving image content.
How to Measure Your Success on LinkedIn
Ultimately, it's not enough to just run good LinkedIn ads. They also need to be tested for their actual effectiveness. Here's how to find out whether your ad is achieving the desired success:
The click-through rate (CTR) signals how interesting your ads are. A higher CTR indicates an engaged audience. A low CTR means you need to adjust the method you use to reach your audience.
The target group: If LinkedIn assigns a high value to your target group, the costs will also increase. The value is determined by how popular the individual target group is. It is therefore advisable not to limit your target group too narrowly.
The ad relevance score: How well LinkedIn places your ad depends on the interest it generates. If no one clicks on your ad, LinkedIn will no longer display it due to low relevance. High ad relevance is usually rewarded with lower cost per clicks on the LinkedIn platform.
What type of ads are best?
One advantage of LinkedIn is the wide variety of ad types . But which one is best for your company? Here is a brief overview of the different options LinkedIn offers:
Text Ads: Traditional text ads appear on prominent malaysia whatsapp data pages within LinkedIn, such as LinkedIn member profile pages, homepages, search results, and group pages.
Sponsored content: Sponsored posts appear in a LinkedIn member’s news feed.
Sponsored In-Mails: In-Mails are direct messages in LinkedIn that you can send to other members.
Video ads: Videos can be compared to sponsored content. However, they have the advantage of generating significantly more attention thanks to moving image content.
How to Measure Your Success on LinkedIn
Ultimately, it's not enough to just run good LinkedIn ads. They also need to be tested for their actual effectiveness. Here's how to find out whether your ad is achieving the desired success:
The click-through rate (CTR) signals how interesting your ads are. A higher CTR indicates an engaged audience. A low CTR means you need to adjust the method you use to reach your audience.