Target accounts can be addressed individually without prior contact .
Since ABM only targets valuable customers, the success of an account-based marketing campaign is usually more valuable than several smaller deals through traditional lead generation.
Successes can be better measured through a clearer determination of the return on investment (ROI) .
Your potential customers receive a customer experience tailored to their needs .
Conclusion
Since the number of potential customers is limited kazakhstan whatsapp data in the B2B segment, there is more competition here than in other areas. It is therefore important to stand out from the crowd and to be as targeted as possible. In this way, wastage can be minimized and the waste of resources can be prevented. Account-based marketing in particular has proven to be very effective in this context, as it focuses on directly and immediately addressing suitable potential customers with marketing measures tailored to them. Together with supporting marketing automation software such as HubSpot, ABM is an integral part of the portfolio for an effective B2B strategy in 2021 .
However, the practical implementation can be complicated, because ABM involves a lot of effort, complexity and uncertainty. It is not a bad idea to have an experienced partner at your side who has the necessary experience and confidence in dealing with ABM tools and measures. At NP Business Solutions, we fulfil this function perfectly thanks to a large and broad team. If you would like support, do not hesitate to contact us with your concerns. We will then be happy to support you with advice and action in your marketing projects - be it account-based marketing or any other marketing area - and work with you to find the right solutions.
Thanks to a comprehensive platform solution for inbound marketing, HubSpot has been supporting its customers in their continuous growth for many years with a large, flexible and constantly growing range of tools .
Now HubSpot has once again grown by one element – not as last time with a new hub, but with a new entry-level level for the in-house content management system , the CMS Hub Starter .