Inspire: What happens after graduation?
Posted: Sun Feb 02, 2025 5:32 am
Two additional “hard metrics” that you can use here are the Sales Qualified Lead Conversion Rate and the Sales Acceptance Lead Conversion Rate .
Sales Qualified Lead Conversion Rate: How many leads that you consider qualified for contact by your sales team actually became customers ? This simple metric can give you a good idea of the quality of your leads that have progressed this far in your funnel. But the quality of your sales team is also reflected in this KPI.
Sales Acceptance Lead Conversion Rate: Unlike ivory coast whatsapp data the SQL Conversion Rate, the Sales Acceptance Lead Conversion Rate focuses on those leads that your sales team considers to be an opportunity. Unlike SQLs, this can also include contacts that are considered suitable for other reasons. How many of these contacts become actual customers? This gives a deeper insight into the assessment and effectiveness of your sales team, beyond classic KPI marketing.
Whether you close a customer successfully or lose a qualified opportunity at the last moment, it's not just the outcome that matters, but what happens afterward . How do you deal with a customer or lost lead afterward? Do they fall out of the funnel and disappear into the ether? Or do they benefit from a continuous supply of relevant content that leads to excitement and potentially other/later deals?
Admittedly, this was a rhetorical question: Marketing does not end at the bottom of the funnel , but begins again so that those contacts who exit the bottom of the funnel are not lost.
A useful measure from the practice of KPI marketing is the so-called Net Promoter Score (NPS). It reflects the satisfaction of people who interact with your company. On a rating scale of 1-10, the NPS is calculated by subtracting the percentage of negative ratings (typically the proportion of ratings in fields 0-6 in the industry) from the percentage of positive ratings (typically the proportion of ratings in fields 9 and 10 in the industry). The return on investment of a happy customer is immense, because people are able to generate great effects through word of mouth. A solid NPS can therefore give you a certain amount of peace of mind that your counterpart is generally well-disposed towards you.
Sales Qualified Lead Conversion Rate: How many leads that you consider qualified for contact by your sales team actually became customers ? This simple metric can give you a good idea of the quality of your leads that have progressed this far in your funnel. But the quality of your sales team is also reflected in this KPI.
Sales Acceptance Lead Conversion Rate: Unlike ivory coast whatsapp data the SQL Conversion Rate, the Sales Acceptance Lead Conversion Rate focuses on those leads that your sales team considers to be an opportunity. Unlike SQLs, this can also include contacts that are considered suitable for other reasons. How many of these contacts become actual customers? This gives a deeper insight into the assessment and effectiveness of your sales team, beyond classic KPI marketing.
Whether you close a customer successfully or lose a qualified opportunity at the last moment, it's not just the outcome that matters, but what happens afterward . How do you deal with a customer or lost lead afterward? Do they fall out of the funnel and disappear into the ether? Or do they benefit from a continuous supply of relevant content that leads to excitement and potentially other/later deals?
Admittedly, this was a rhetorical question: Marketing does not end at the bottom of the funnel , but begins again so that those contacts who exit the bottom of the funnel are not lost.
A useful measure from the practice of KPI marketing is the so-called Net Promoter Score (NPS). It reflects the satisfaction of people who interact with your company. On a rating scale of 1-10, the NPS is calculated by subtracting the percentage of negative ratings (typically the proportion of ratings in fields 0-6 in the industry) from the percentage of positive ratings (typically the proportion of ratings in fields 9 and 10 in the industry). The return on investment of a happy customer is immense, because people are able to generate great effects through word of mouth. A solid NPS can therefore give you a certain amount of peace of mind that your counterpart is generally well-disposed towards you.