A common reason for a lack of conversions is ads that use

[nishat695]

Exact match
If you select this option for your keywords, your ad will appear for searches that exactly match your keyword or similar variations of your keyword. These variations include searches that have the same meaning as the exact keywords - whether spelled or grammatically spelled slightly differently.



Example: You advertise for “building cleaning”, but are also shown as “cleaning of buildings”.


phrase matching
This type of match allows you to add additional words before and/or after your keyword to searches that match it. This keyword option includes exact matches as well as closely related keywords with the same meaning.



Example: You advertise with “building cleaning hong kong whatsapp data in Hamburg”, but can also be found with “cleaning company for buildings in Hamburg”, but not with “cleaning items for sale in Hamburg”.


Wide agreement
This match type includes close variations of your keyword and related searches, as well as other relevant versions. Your keyword does not have to be in the search for your ad to appear.



Example: You want to advertise with “building cleaning”, but you can also advertise with “cleaning company” or “cleaning service company”.


When placing ads on Google Ads, you need to choose your keywords and match types carefully - otherwise, you can very quickly end up spending a lot of money on clicks that ultimately don't lead to any real business for you. So take a look at your conversion rates . If some campaigns are delivering significantly more leads than others, it might be a good idea to pause those that aren't converting while looking for the cause of the lack of performance.

irrelevant keywords - meaning the recipient can't find what they're looking for on your site. Remember that you're paying per click, so you need to be broad enough in your wording to include all those who use different words to describe your offer than you do. At the same time, however, your ads shouldn't be shown to people who are looking for completely different content. So make sure you exclude the keywords you don't want to be found with.

[yadaysrdone]

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