Where should I start promoting my business?
Posted: Sat Feb 01, 2025 10:40 am
Maybe you are just starting out, or you have been in the market for some time, but you have not yet dedicated yourself to promoting your brand and are faced with the question “ Where do I start? ” Should I create a website, a Facebook page or distribute flyers? There is nothing better than counting on someone who understands the subject to help with this task.
Starting your journey with Digital Marketing can be a challenging task if you are not clear about your brand goals and expectations. Below we have listed the first steps you should take to promote your brand and create a strong and consolidated digital presence.
KNOW YOUR AUDIENCE
Understanding who you are directing your communication to is a key part of achieving success in this task. Sometimes, investing in research can yield great results. If you are just starting out and do not yet have customer data, it is possible to build an idea of your ideal audience by developing a brand persona .
Having clearly and objectively described who the target belarus telegram screening audience of your communications will be helps to maintain a linear tone in your communications and makes the entire process much more efficient and agile. It is even better to understand all the phases of your sales funnel and understand the concerns and desires of your persona in each of these phases. This way, content production will be much more fluid and effective.
BUILD A STRONG DIGITAL PRESENCE
Now that you understand who your target audience is, you need to work on positioning your brand in the same places where your target audience is. A survey conducted by the National Confederation of Retail Managers (CNDL) and the Credit Protection Service (SPC Brasil) found that 97% of consumers in 27 Brazilian cities search for information online before buying in physical stores. In other words, even if your business does not sell online, your consumer will search for your brand on Google, check out your profile on social media, and try to find out what your other customers think about your product.
If you still have doubts about whether it is worth having an online store , you should know that there was a rapid increase in e-commerce sales during the pandemic in 2020, and this increase is expected to consolidate in the coming years in the country. Online sales currently account for 11.6% of the retail sector, according to data from ABComm (Brazilian Association of Electronic Commerce).
Starting your journey with Digital Marketing can be a challenging task if you are not clear about your brand goals and expectations. Below we have listed the first steps you should take to promote your brand and create a strong and consolidated digital presence.
KNOW YOUR AUDIENCE
Understanding who you are directing your communication to is a key part of achieving success in this task. Sometimes, investing in research can yield great results. If you are just starting out and do not yet have customer data, it is possible to build an idea of your ideal audience by developing a brand persona .
Having clearly and objectively described who the target belarus telegram screening audience of your communications will be helps to maintain a linear tone in your communications and makes the entire process much more efficient and agile. It is even better to understand all the phases of your sales funnel and understand the concerns and desires of your persona in each of these phases. This way, content production will be much more fluid and effective.
BUILD A STRONG DIGITAL PRESENCE
Now that you understand who your target audience is, you need to work on positioning your brand in the same places where your target audience is. A survey conducted by the National Confederation of Retail Managers (CNDL) and the Credit Protection Service (SPC Brasil) found that 97% of consumers in 27 Brazilian cities search for information online before buying in physical stores. In other words, even if your business does not sell online, your consumer will search for your brand on Google, check out your profile on social media, and try to find out what your other customers think about your product.
If you still have doubts about whether it is worth having an online store , you should know that there was a rapid increase in e-commerce sales during the pandemic in 2020, and this increase is expected to consolidate in the coming years in the country. Online sales currently account for 11.6% of the retail sector, according to data from ABComm (Brazilian Association of Electronic Commerce).