Update the feed regularly
Posted: Sat Feb 01, 2025 10:30 am
There's nothing more annoying than finding your dream smartphone and then realizing that it's sold out. An outdated feed can not only annoy customers and give your store a bad impression, it will also lead to unnecessary clicks, which will cause advertising costs to skyrocket.
Sure, real Apple fans will certainly wait a long time for one offer or another. However, the majority of shopping users will drop out and place their order somewhere else. And what about you? You paid for the click and didn't get a single conversion.
Best Practices:
If possible, work with an external provider that automatically updates your data feed (e.g. Channelpilot).
Update your shopping feed whenever there is even the smallest change in the shop. Be it a change in availability or just a price adjustment.
Make sure that all parameters (price, target URL, etc.) are correct. Inconsistencies violate the guidelines and can result in the article being rejected.
The Merchant Center: Your Friend & Helper
Often the shopping feed is created once, uploaded to the Merchant Center and left lying around for ages. This is fatal. The Merchant Center in particular is a place that should be visited more often in order to be able to draw conclusions regarding optimization.
The dashboard provides a clear overview of how the current morocco mobile numbers list feed is performing and whether any errors have occurred. Use this feature. You will save valuable time and resources.
overview page in the Merchant Center
The overview page in the Merchant Center provides initial information on the need for optimization
In addition to the dashboard, the diagnosis – found in the left column – is another feature of the Merchant Center, which displays existing problems in even more detail and uses a traffic light system to classify how serious the problems are for the delivery of the products.
Detailed optimization information on the Diagnostics tab
The traffic light system shows which feed issues should be addressed with higher priority.
Red: Products are not displayed due to serious errors.
Orange: Products are displayed, but still offer potential for optimization.
In the September news, we already introduced the new advertising opportunities tab in the Google Merchant Center. This also visualizes further optimization suggestions.
Sure, real Apple fans will certainly wait a long time for one offer or another. However, the majority of shopping users will drop out and place their order somewhere else. And what about you? You paid for the click and didn't get a single conversion.
Best Practices:
If possible, work with an external provider that automatically updates your data feed (e.g. Channelpilot).
Update your shopping feed whenever there is even the smallest change in the shop. Be it a change in availability or just a price adjustment.
Make sure that all parameters (price, target URL, etc.) are correct. Inconsistencies violate the guidelines and can result in the article being rejected.
The Merchant Center: Your Friend & Helper
Often the shopping feed is created once, uploaded to the Merchant Center and left lying around for ages. This is fatal. The Merchant Center in particular is a place that should be visited more often in order to be able to draw conclusions regarding optimization.
The dashboard provides a clear overview of how the current morocco mobile numbers list feed is performing and whether any errors have occurred. Use this feature. You will save valuable time and resources.
overview page in the Merchant Center
The overview page in the Merchant Center provides initial information on the need for optimization
In addition to the dashboard, the diagnosis – found in the left column – is another feature of the Merchant Center, which displays existing problems in even more detail and uses a traffic light system to classify how serious the problems are for the delivery of the products.
Detailed optimization information on the Diagnostics tab
The traffic light system shows which feed issues should be addressed with higher priority.
Red: Products are not displayed due to serious errors.
Orange: Products are displayed, but still offer potential for optimization.
In the September news, we already introduced the new advertising opportunities tab in the Google Merchant Center. This also visualizes further optimization suggestions.