Use the specialized marketplace as a lever for traffic and sales
Posted: Thu Dec 05, 2024 9:38 am
A. Show your products
An accurate and detailed product listing can help you win over the right buyers. This will increase the visibility of your products. Optimize your product pages: detailed descriptions, quality images, special offers tailored to buyers' needs - all of this helps to attract the attention of potential customers and to keep them coming back for future transactions.
B. Presentation of the unique value proposition
By highlighting what sets your products apart from the rest, whether in terms of design, functionality, quality or durability, you will stand out from the competition.
Highlight the unique features of your products and the benefits they offer to iran mobile phone number list customers. Clearly show how your offering meets specific buyer expectations and why it is the best choice on the market. A clear and compelling value proposition will encourage potential customers to choose your products over those of your competitors.
C. Optimal use of specialized marketplace selection services
Consider taking advantage of the segmentation services offered by the marketplace to effectively reach your target audience. Although the list is not exhaustive, here are three interesting aspects in terms of marketing tools:
Targeted e-mail campaigns
You can use segmented emails to send personalized offers to customers who have already shown interest in similar products. Thanks to the marketplace’s contact database, you often have access to buyers who have been active very recently and who are segmented by product interest, country and language.
Sponsored articles Sponsored articles
published by the marketplace, often via a sector-specific electronic magazine (E-Magazine), allow you to promote your products in a privileged manner in search results, thus increasing your visibility.
Advertising Banners
Promotional banners provide you with an attractive visual presence on the platform . In fact, according to recent statistics from Comscore, well-designed banners can increase a brand’s visibility by up to 50% , underlining their significant impact in a competitive e-commerce ecosystem.
By taking advantage of these services, you can reach the right people at the right time, maximizing your chances of conversion. Don't forget to monitor the performance of these campaigns so you can adjust your strategy over time and optimize its effectiveness.
Seneca said: “He who is everywhere is nowhere.”
By choosing to sell on a specialist B2B marketplace, you are making a strategic choice that can radically transform your business, ensuring that you are accurately targeting your target audience . Access to a "tailored" audience, the ability to personalise your digital presence and the benefits of experience in your sector will help you maximise your online sales .
If you want to try your luck in this commercial adventure, VirtualExpo Group offers you six specialised marketplaces: AeroExpo for aeronautics, AgriExpo for agriculture and livestock, ArchiExpo for architecture and design, DirectIndustry for industry, MedicalExpo for medical equipment and NauticExpo for nautical and boating. 10 million buyers a month await you.
An accurate and detailed product listing can help you win over the right buyers. This will increase the visibility of your products. Optimize your product pages: detailed descriptions, quality images, special offers tailored to buyers' needs - all of this helps to attract the attention of potential customers and to keep them coming back for future transactions.
B. Presentation of the unique value proposition
By highlighting what sets your products apart from the rest, whether in terms of design, functionality, quality or durability, you will stand out from the competition.
Highlight the unique features of your products and the benefits they offer to iran mobile phone number list customers. Clearly show how your offering meets specific buyer expectations and why it is the best choice on the market. A clear and compelling value proposition will encourage potential customers to choose your products over those of your competitors.
C. Optimal use of specialized marketplace selection services
Consider taking advantage of the segmentation services offered by the marketplace to effectively reach your target audience. Although the list is not exhaustive, here are three interesting aspects in terms of marketing tools:
Targeted e-mail campaigns
You can use segmented emails to send personalized offers to customers who have already shown interest in similar products. Thanks to the marketplace’s contact database, you often have access to buyers who have been active very recently and who are segmented by product interest, country and language.
Sponsored articles Sponsored articles
published by the marketplace, often via a sector-specific electronic magazine (E-Magazine), allow you to promote your products in a privileged manner in search results, thus increasing your visibility.
Advertising Banners
Promotional banners provide you with an attractive visual presence on the platform . In fact, according to recent statistics from Comscore, well-designed banners can increase a brand’s visibility by up to 50% , underlining their significant impact in a competitive e-commerce ecosystem.
By taking advantage of these services, you can reach the right people at the right time, maximizing your chances of conversion. Don't forget to monitor the performance of these campaigns so you can adjust your strategy over time and optimize its effectiveness.
Seneca said: “He who is everywhere is nowhere.”
By choosing to sell on a specialist B2B marketplace, you are making a strategic choice that can radically transform your business, ensuring that you are accurately targeting your target audience . Access to a "tailored" audience, the ability to personalise your digital presence and the benefits of experience in your sector will help you maximise your online sales .
If you want to try your luck in this commercial adventure, VirtualExpo Group offers you six specialised marketplaces: AeroExpo for aeronautics, AgriExpo for agriculture and livestock, ArchiExpo for architecture and design, DirectIndustry for industry, MedicalExpo for medical equipment and NauticExpo for nautical and boating. 10 million buyers a month await you.