It's easy to get conflicting information in a conversation
Posted: Sat Feb 01, 2025 8:43 am
This is where the brief comes in – the perfect starting point . It forces you to gather your thoughts, to think about your requirements.
("We're looking for something classic... but modern." "We'd like to approach it with humor... but please remember that we're a serious brand, we're positioning ourselves as premium!"). A brief - if you fill it out honestly and look at the effect of your efforts critically - allows you to spot these types of problematic points.
A good copywriter brief must provide a range of information. What your company does. vietnam rcs data Who is the target group for its products or services ( a good copywriter doesn't write for you, but for your customers ). How do you want to communicate, what style have you chosen (funny? Cordial? Serious?). What sets you apart from the competition.
As you can see, there are many questions – I have listed just a few. Don't worry. I am here to help.
I decided to share my brief with you . If you’re a copywriter, it will help you structure the initial conversations with your client. If you’re the one who commissions the writing, it will tell you what kind of information you need to give to your chosen contractor to achieve the best results.
To download the copywriter brief, simply fill out the form below and subscribe to my newsletter.
("We're looking for something classic... but modern." "We'd like to approach it with humor... but please remember that we're a serious brand, we're positioning ourselves as premium!"). A brief - if you fill it out honestly and look at the effect of your efforts critically - allows you to spot these types of problematic points.
A good copywriter brief must provide a range of information. What your company does. vietnam rcs data Who is the target group for its products or services ( a good copywriter doesn't write for you, but for your customers ). How do you want to communicate, what style have you chosen (funny? Cordial? Serious?). What sets you apart from the competition.
As you can see, there are many questions – I have listed just a few. Don't worry. I am here to help.
I decided to share my brief with you . If you’re a copywriter, it will help you structure the initial conversations with your client. If you’re the one who commissions the writing, it will tell you what kind of information you need to give to your chosen contractor to achieve the best results.
To download the copywriter brief, simply fill out the form below and subscribe to my newsletter.