Consumer model of customer behavior, what does this diagram explain?

[sumaiyakhatun22]

The next big marketing mistake is ignorance of the customer's consumer behavior model.

Few people are familiar with this. But it is a fundamental thing for any marketer.



If you think that in order for a client to buy from you, it is enough for him to uae rcs data simply appear in Google Adwords, that he must come to the site, study it, and immediately buy. No, that is not entirely true.

In competitive niches where the purchase is expensive, the customer needs to be informed that you exist. The first stage in this model is awareness.
Then you need to introduce him to your product, your service, this is the next stage of acquaintance.
After he has become deeply familiar with your service, with your company, he begins to consider whether to buy from you or not. And when he has already decided on you as the winner in his mind, he is sure that buying from you is the best decision, the purchase takes place.
But, after the purchase, it is necessary to work on customer loyalty. This is a common model of consumer behavior.

[yadaysrdone]

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