Why is strategy more important than tactics?

[sumaiyakhatun22]

Very often, clients start not with strategy, but with tactics.

They attend webinars, seminars, conferences, communicate with other people, and, without a strategy, hear about some cases, successful work experiences, interesting innovations, services and try to apply it in their business. And they run from tactic to tactic.

For me, as a marketer, any advertising tool is a tactical tool.

Strategy is a plan for using these tools. It requires defining a strategic goal, point B, where you want to get to. It also requires honestly defining your point A, where you are, what resources you have, and limitations: time, money. That is, the most popular limitations that exist.

And under these resources, under point A, the necessary advertising tools turkey rcs data are recruited for point B.

For example, the engine. We all know that advertising is the engine of commerce. And contextual advertising is a very important engine of commerce in Internet marketing.

Using such an engine as an example, imagine that you need to get somewhere. How often do business owners do this? They start choosing an engine because they need to get somewhere. But, what criteria will we have for choosing an engine?

[yadaysrdone]

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