How to keep your marketing consistent and attract customers
Posted: Sat Feb 01, 2025 8:33 am
It’s no surprise, then, that many businesses are concerned about meeting their lead generation goals during this time. Without traditional, in-person networking, how can your business make meaningful, profitable connections?
Fortunately, you can still set yourself up for success once the crisis has passed. While it may be difficult to generate revenue right now, we’ll explain how to generate leads during the pandemic so your business can weather the storm.
Focus on your messages
Take a step back and look at your messaging as objectively as possible. Think about your offering and consider which elements are most likely to resonate with your audience in the current climate. Do you need to refine or adapt any areas of your messaging? Right now, it’s important to offer your customers and prospects as much empathy as possible while maintaining your brand voice.
Avoid an overly negative or stuffy corporate tone – instead, ensure your messages are positive and personal. The tone and approach you adopt in your communication during this time will have a big impact on how your company is perceived.
Making small adjustments to your messaging to ensure you’re costa rica whatsapp data addressing the concerns and needs of your target audience can go a long way in not only retaining your current customers, but also attracting new ones.
Maintain the lines of communication
With screen time exploding as the masses stay home, social media usage is at an all-time high. This indicates that your target audience is likely to be more receptive to online activity than ever before, which opens up a window of opportunity for your communications.
Take advantage of your social media to share updates, offer assistance, and share new materials. As with your messaging, the content you share should be thoughtful, educational, and informative. It needs to be relevant and helpful—insensitive, sales-heavy pieces won’t do you any favors.
Adapt your marketing to the current climate
Businesses around the world are changing their marketing campaigns to be more accessible and relevant in the current climate. This can be achieved in a number of ways: whether it’s adding extra services, discounts and offers, or creating online resources.
Interestingly, our lead generation team reported an increase in content downloads on weekends and evenings in a recent campaign. This shows that people are spending more time online outside of their normal work hours – and that they are actively seeking out new, informative pieces. With a little creativity, you can minimize your losses and find new opportunities to capture leads.
Your audience has time to kill, so give them content that adds value and is relevant. This content could include: eBooks, Webinars, Downloadable Guides, Online Tutorials, and Blogs.
Being adaptable to the times and making strategic decisions is key to securing new leads. Whatever approach you take to marketing at the moment, it’s important to let your target audience know that you’re available, operational and focused.
New business conversations are happening every day – Join them
Based on our client list alone, it appears that tech companies are showing no signs of slowing down. New business conversations are happening every day and they are being well received.
Wherever possible, businesses are taking action on their feet, adapting to circumstances and seeking new opportunities. With potential customers receptive to communication, it’s worth reviewing your marketing strategy.
Keep in mind your audience’s changing needs, pain points, and new remote work setup – and adapt your offerings and messaging accordingly.
Maintain consistent lines of communication, stay active on your social channels, and adapt your marketing strategy to attract new leads and leave your business stronger on the other end.
Fortunately, you can still set yourself up for success once the crisis has passed. While it may be difficult to generate revenue right now, we’ll explain how to generate leads during the pandemic so your business can weather the storm.
Focus on your messages
Take a step back and look at your messaging as objectively as possible. Think about your offering and consider which elements are most likely to resonate with your audience in the current climate. Do you need to refine or adapt any areas of your messaging? Right now, it’s important to offer your customers and prospects as much empathy as possible while maintaining your brand voice.
Avoid an overly negative or stuffy corporate tone – instead, ensure your messages are positive and personal. The tone and approach you adopt in your communication during this time will have a big impact on how your company is perceived.
Making small adjustments to your messaging to ensure you’re costa rica whatsapp data addressing the concerns and needs of your target audience can go a long way in not only retaining your current customers, but also attracting new ones.
Maintain the lines of communication
With screen time exploding as the masses stay home, social media usage is at an all-time high. This indicates that your target audience is likely to be more receptive to online activity than ever before, which opens up a window of opportunity for your communications.
Take advantage of your social media to share updates, offer assistance, and share new materials. As with your messaging, the content you share should be thoughtful, educational, and informative. It needs to be relevant and helpful—insensitive, sales-heavy pieces won’t do you any favors.
Adapt your marketing to the current climate
Businesses around the world are changing their marketing campaigns to be more accessible and relevant in the current climate. This can be achieved in a number of ways: whether it’s adding extra services, discounts and offers, or creating online resources.
Interestingly, our lead generation team reported an increase in content downloads on weekends and evenings in a recent campaign. This shows that people are spending more time online outside of their normal work hours – and that they are actively seeking out new, informative pieces. With a little creativity, you can minimize your losses and find new opportunities to capture leads.
Your audience has time to kill, so give them content that adds value and is relevant. This content could include: eBooks, Webinars, Downloadable Guides, Online Tutorials, and Blogs.
Being adaptable to the times and making strategic decisions is key to securing new leads. Whatever approach you take to marketing at the moment, it’s important to let your target audience know that you’re available, operational and focused.
New business conversations are happening every day – Join them
Based on our client list alone, it appears that tech companies are showing no signs of slowing down. New business conversations are happening every day and they are being well received.
Wherever possible, businesses are taking action on their feet, adapting to circumstances and seeking new opportunities. With potential customers receptive to communication, it’s worth reviewing your marketing strategy.
Keep in mind your audience’s changing needs, pain points, and new remote work setup – and adapt your offerings and messaging accordingly.
Maintain consistent lines of communication, stay active on your social channels, and adapt your marketing strategy to attract new leads and leave your business stronger on the other end.