Position the product name
Posted: Sat Feb 01, 2025 8:30 am
Imagine organically ranking your product and category pages in the top positions for your product name.
You would certainly save money with paid ads, plus you would get most of the clicks from the SERP .
And if you've ever worked with a blog, you know that this is essential to your strategy, but it doesn't happen overnight.
So, using SEO techniques for product and category pages is also extremely important.
Just like with your blog posts, developing content for product and category pages is a long-term strategy, so you have to be sure of one thing: you won't rank in the first few months. We already know that SEO is a daily job, so let's focus on good practices, just like on your blog.
SEO Ebook
Complete guide to reach the first position on Google!
Satellite Publications
The satellite posting technique is used quite a bit here at Rock Content, and it generates a lot of positive results.
It consists of writing a main publication, in a very complete way, what we call a pillar publication, and surrounding it with satellite publications.
In the pillar post, we focus on a very competitive and important keyword for the business. On the other hand, in the satellite posts, which are generally smaller and use long tail keywords , there must be some link that links to the pillar post.
This way, your pillar post will gain a lot of relevance and, together with other techniques, will possibly reach the first page, or perhaps even the first position on Google .
cta-kit-domina-google
The idea here is that your pillar post is your product and/or category page , while your satellite posts are content from your blog, all linking back to the main post.
This way, you will increasingly strengthen your product and category china phone data pages, creating a network of internal links within your blog and ecommerce.
However, this is only possible after extensive keyword research, to understand primarily the user's search intent, search quantity, competition, among other factors.
To make it even clearer, let's give an example of a satellite publishing strategy:
Pillar post: Nike running shoes (product page);
Satellite Publications:
The X best running shoes (blog content);
How running shoes cushion impact (blog content);
Are you going to start running? Find out what you need to know (blog content).
You would certainly save money with paid ads, plus you would get most of the clicks from the SERP .
And if you've ever worked with a blog, you know that this is essential to your strategy, but it doesn't happen overnight.
So, using SEO techniques for product and category pages is also extremely important.
Just like with your blog posts, developing content for product and category pages is a long-term strategy, so you have to be sure of one thing: you won't rank in the first few months. We already know that SEO is a daily job, so let's focus on good practices, just like on your blog.
SEO Ebook
Complete guide to reach the first position on Google!
Satellite Publications
The satellite posting technique is used quite a bit here at Rock Content, and it generates a lot of positive results.
It consists of writing a main publication, in a very complete way, what we call a pillar publication, and surrounding it with satellite publications.
In the pillar post, we focus on a very competitive and important keyword for the business. On the other hand, in the satellite posts, which are generally smaller and use long tail keywords , there must be some link that links to the pillar post.
This way, your pillar post will gain a lot of relevance and, together with other techniques, will possibly reach the first page, or perhaps even the first position on Google .
cta-kit-domina-google
The idea here is that your pillar post is your product and/or category page , while your satellite posts are content from your blog, all linking back to the main post.
This way, you will increasingly strengthen your product and category china phone data pages, creating a network of internal links within your blog and ecommerce.
However, this is only possible after extensive keyword research, to understand primarily the user's search intent, search quantity, competition, among other factors.
To make it even clearer, let's give an example of a satellite publishing strategy:
Pillar post: Nike running shoes (product page);
Satellite Publications:
The X best running shoes (blog content);
How running shoes cushion impact (blog content);
Are you going to start running? Find out what you need to know (blog content).