Marketing or marketing: is there any difference between the concepts?
Posted: Sat Feb 01, 2025 8:29 am
Marketing and merchandising… You must have heard these words a lot. Despite being words that are used daily, there is one doubt that predominates among many of our readers and it is about the difference between these terms. If you are one of them, continue reading and I will clarify it for you quickly.
This article will be short and to the point, in order to clarify the doubts of many about the difference between these two words. So let's get to the point.
Are there differences between marketing and merchandising?
The answer is no!
Marketing is the English word for what we know as Mercadotecnia in Spanish. In some countries the term is usually used in English and in others in Spanish. Even in some Hispanic countries it can also be known as mercadeo or mercalogía, but it all refers to the same thing.
So let's go to the definition.
What is marketing?
We can define marketing as a series of processes that aim to discover the chile phone data best way to reach an audience, identifying their desires and needs to deliver something truly valuable and meaningful, thus benefiting both the customer and the brand.
The goal of marketing is not just to promote a product or service for sale, it involves much more. From production to post-sale. Always taking into account the needs and desires of the public, considering all the metrics and doing a good data analysis.
We can consider that marketing does not have a single objective, since selling more can be considered as a consequence of a well-done marketing job.
This article will be short and to the point, in order to clarify the doubts of many about the difference between these two words. So let's get to the point.
Are there differences between marketing and merchandising?
The answer is no!
Marketing is the English word for what we know as Mercadotecnia in Spanish. In some countries the term is usually used in English and in others in Spanish. Even in some Hispanic countries it can also be known as mercadeo or mercalogía, but it all refers to the same thing.
So let's go to the definition.
What is marketing?
We can define marketing as a series of processes that aim to discover the chile phone data best way to reach an audience, identifying their desires and needs to deliver something truly valuable and meaningful, thus benefiting both the customer and the brand.
The goal of marketing is not just to promote a product or service for sale, it involves much more. From production to post-sale. Always taking into account the needs and desires of the public, considering all the metrics and doing a good data analysis.
We can consider that marketing does not have a single objective, since selling more can be considered as a consequence of a well-done marketing job.