The products and services were not clearly separated

[sumaiyakhatun22]

Actually, I heard this thesis when the new site was almost ready for release. It was a block of lectures by Alexander Vlasov and the creation of the resource during our studies on the course "Director of Internet Marketing". Now I realize how not to do it, and I would definitely find arguments for the manager to show that with the "design rules" approach we lose a lot.

Because the structure of the store and website was not analyzed and was based only on our ideas, we made serious mistakes:

They were a bit mixed up in the menu.

Before starting development, we didn't check for search engine compatibility singapore rcs data and didn't do an SEO audit, so now we're spending much more time and money on SEO optimization.

We were very focused on the design and the visuals. The design was primary, so everything else had to be adapted to it.

The usability of the site, despite its external aesthetics, is also far from ideal (I mean a new site that has been operating for almost 9 months). This is indirectly evidenced by the results of Google Ads advertising campaigns, when just over 1% of users reach the finish line through the funnel.

[yadaysrdone]

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