The idea of broken link building may sound strange, but that is only until you discover its true meaning. So, what is broken link building? It is defined as an SEO strategy based on building link replacements: finding pages relevant to your area of activity that have broken links.
What is a broken link and when can we consider a link dead?
Broken or dead links usually arise when the link to a web page becomes inactive or dysfunctional, leading the page to display a '404 Error' message. Once you identify some pages with broken links, your goal is to ask the site owners if they want to share your content instead of those error pages.
A deal like this is relatively easy to close as it benefits both the site owner and you. They replace a indonesia mobile phone number list broken link with a meaningful page, increase the site's usefulness, and offer a better user experience while earning you another backlink.
Is broken link building blackhat?
When hearing about a new technique, one may approach it with caution. However, broken link building techniques are a white hat link building strategy. They allow you to create unique, high-quality content and communicate with external sites to reach a wider audience through inbound links.
It is entirely up to the site owner to link to your content.
If broken link building is what you need, follow this simple broken link building guide.
How to do broken link building?
If you're wondering how to prospect for broken link building, there are three steps involved, each of which may take a different amount of time.
Look for broken links on websites related to your area.
Find or create content from scratch to replace the original error page.
Contact webmasters to convince them to replace error pages with links to your pages.
Although broken link building techniques sometimes take time and effort, they work effectively to improve your site's performance and ranking in search engines.
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Finding Broken Links for Link Building
While performing a broken link building strategy manually is challenging, here are some strategies that can help you.
Find webmasters' pages with broken links.
As you can infer from the broken link building tactic, searching for broken links can sometimes be exhausting and time-consuming. It takes patience and careful examination to find broken links worth using.
You don't always find broken pages with the same ease, which is the main problem. Basically, your success in this depends on the research time available and the extent of your enthusiasm and motivation.
Integrating a consistent backlink management strategy can alleviate these challenges and improve the efficiency of finding and replacing broken links.
That's why we recommend using a backlink checker tool to make your life easier.
For example, to find webmasters' pages with broken links, you can use the SEO Spider tool developed by Screaming Frog (free for crawling up to 500 URLs) and let the crawler do the work.
Here's how you can do it:
Remove the crawl depth in Settings > Spider > Limits by unchecking the setting.
Keep only External Links enabled and uncheck all other resource and page links.
Look for webmasters' pages with broken links
Type the website you want to track in the search bar and click “Start.”
Look for webmasters' pages with broken links
Once the crawl is complete, go to the “Response Codes” tab. In the filter dropdown, choose “Client Error (4xx)” to get the list of dead URLs.
Look for webmasters' pages with broken links
To see which page on your website has a broken link, go to the “Inbound Links” tab at the bottom.
You can now export all links using the “Bulk Export” option.
Broken Link Building: Learn the Method to Get Links for Your Website
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