How important are Google reviews?

[rabia198]

When was the last time you went to a restaurant or booked a service without first checking out the reviews on Google?
Most people are inclined to seek advice before trying something new, and for customers, recommendations carry a lot of weight. In fact, 97% of buyers consult reviews before making a decision. And more than half of them only accept ratings of four stars and above. So it’s crucial that you read the reviews and ratings that are being left about your business.

Why are Google reviews important?
Google is currently the fastest growing review platform, and therefore, Google reviews have become more critical than ever.‍
Since reviews impact a customer’s purchasing decision, they have become a powerful tool to make your business stand out, and these strategies are complementary to your company’s website and marketing .
Google reviews are important because:

An average consumer france email list reads about ten reviews about your company before they feel they can trust the business.
Around 60% of customers look at Google reviews before visiting a business
Good reviews increase brand trust
What are Google reviews?
Google reviews appear when you register your business on Google Maps or Google My Business. They are written by people who have already used your services and have the option to rate your business with up to 5 stars and tell us about their experience.

3 Reasons Why You Should Get More Google Reviews
‍Search Ranking
The effectiveness of your review strategy directly reflects your Google ranking. The more reviews you have on Google, the higher you rank among your competitors in search. Getting reviews and being active in responding to them will boost your local search.‍
A successful feedback loop
Reviews are a great way to improve your customer experience. Reading reviews will keep you up to date with what your company is doing, where it is being assertive, and where improvements can be made.
When it comes to negative reviews, make sure to turn them into positive ones. It is essential to respond to negative reviews politely, where you apologize and do your best to resolve the issue. This is your opportunity to excel when it comes to customer service.
Responding to negative reviews is also an opportunity for your company to let the customer know that you are aware of their opinion and take responsibility for the failure.
Trust and credibility
As mentioned, positive reviews make customers trust your business more. Reviews and testimonials about your business build trust and credibility among potential customers; they are empowering and can directly impact your business.
Getting reviews isn't always easy
‍Getting customers to leave reviews isn’t always the easiest thing to do. However, stay away from buying reviews or collecting fake reviews. Google and your customers will simply spot them and they certainly don’t like them. ‍

You can do this by sending your customers an email or WhatsApp message after a purchase or job completion, adding a link to your Google My Business page , like this one .

Google reviews are important. Your online reputation depends heavily on the reviews of your company or products.

In the case of the client: Alencar Group , which works with treatment for drug and alcohol addicts, the testimonials from patients and family members are a key factor when choosing the clinic, mainly because they confirm the excellent service provided through reports of well-being and stories of overcoming that occurred at the clinic.

Webby Tip: Separate the best testimonials and add them to a page on your website, this will reinforce your company's credibility.

Conclusion
If you’re a local business, Google reviews aren’t something to be taken lightly. Not only do they have a huge impact on rankings, but they also improve your online reputation, which has a huge impact on whether or not customers want to do business with you.

Depending on your industry, customers are likely to research multiple businesses and they will choose the business that has 48 positive Google reviews over a business that has one.

Try to come up with a simple process for reaching out to your customers regularly to gently nudge their Google reviews or any other platform that’s important to your business. The time you spend doing this will pay off in the form of more sales and signups.

[yadaysrdone]

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