Use paid adsGoogle AdsThis is another marketing strategy for accounting firms that can be extremely helpful in turning potential clients into regular customers. According to digital marketing experts, the biggest benefit of using paid ads is that you can see how much traffic it brings to your website.
But you need to be careful about how much money you invest in paid advertising. Moreover, if your accounting firm’s services are clearly defined and you have a solid sales process, paid Google Ads can be a great option to generate more leads.
Be careful with reviews.In the 21st century, most individuals who want to hire accounting services also rely on referrals. But when you reach out to friends and relatives to find a trustworthy accounting service provider, you turn to the internet. With this in mind, if you ignore reviews on websites like Google, Bing, and Yelp, you won't be able to attract customers to your business.
However, business websites will certainly receive negative reviews and it is very important to address the issue. While asking for good reviews from clients violates your terms of use, you can encourage existing clients to leave reviews in response to the service they received.
Follow up with past customersOnce the project is over, don't let them forget about you and your esteemed services. This means getting into the habit of keeping in touch with them through a quarterly email with a pleasant message. In the email, you can let them know how much you enjoyed working with them.
Apart from that, accounting firms can also call their clients and ask them if they require any further services. Moreover, celebrating birthdays and anniversaries is another innovative way to impress existing clients. This way, your previous clients will reconsider using your services again and will refer you to their friends and relatives.
