This being the case, to connect brands with their customers is evident, especially hungary whatsapp number data 5 million given the evolution of platforms such as WhatsApp, which by integrating a payment gateway allows purchases to be made without leaving the conversation .
Why do customers decide to transact directly from a chat?
Conversational commerce is hand in hand with technological development and the rise of instant messaging platforms. Both brands and consumers saw these tools as the ideal channel to interact and accelerate digital purchasing journeys.
Today, more than 50% of people consider business messaging to be the modern way to communicate. Similarly, getting product or pricing information is the top reason e-commerce shoppers chat with brands, according to industry data.
Consumers prefer this model because it is fully aligned with the digital environment, simplifies interactions and, unlike traditional eCommerce, is based on a two-way, real-time conversation, accompanying customers throughout the entire Customer Journey.
