Pharmaceutical management and its 3 essential pillars

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Carrying out pharmaceutical management assertively is an increasingly important differentiator in this sector that is growing every year in Brazil.

Data from the Federal Pharmacy Council for 2020 indicated 89,879 commercial pharmacies and drugstores in the country .

In 2021, the Brazilian pharmaceutical market reached a turnover of around R$88.28 billion , according to specialized consultancy IQVIA .

These numbers place Brazil in 8th panama number dataset in the ranking of 20 global economies , positioning it as a leader in Latin America .

Given such impressive numbers, the need to invest in effective management in pharmacy chains to stand out in such a competitive market is evident.

For this reason, in this article you will learn what pharmaceutical management is, the important role of the professional responsible for this type of management, the essential pillars and, of course, the importance of technological resources for this market. Enjoy your reading!

What is pharmaceutical management, after all?
Pharmaceutical management is the union of pharmacy techniques with the management knowledge necessary to manage a business and all the processes that are part of its routine, such as purchasing , logistics , sales , advertising , employee training , etc.

In fact, management is essential for any business , regardless of the area of ​​activity. And, of course, in the pharmaceutical market, this would be no different.

Given the advancement of specific legislation for the sector , with the various processes involving the marketing and distribution of medicines and with the increase in care related to product quality , pharmaceutical management has become indispensable.

The objective is to ensure that the population has access to reliable and quality medicines , promoting people's well-being.

Today, given the evident evolution of the pharmaceutical market , management is a very important differentiator for companies that wish to stand out in the pharmacy and drugstore market , in order to grow progressively.

The important role of the pharmaceutical manager in this scenario
If, as we have seen, pharmaceutical management is the area that combines pharmacy techniques with the domains of business management , the pharmaceutical manager is the professional responsible for putting all this into practice .

He has knowledge of the operational processes involved in the purchase, sale and distribution of medicines.

In addition, another function of this professional is to lead teams to carry out budgetary transactions and to comply with good practices for handling and/or manufacturing medicines .

The pharmaceutical manager can work in several areas, such as pharmaceutical industries , cosmetic industries , pharmaceutical logistics companies , specialized consultancies , clinical analysis laboratories , drug distributors and also in public health care .

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